Number of Posts: 24
Posts 1 - 10
Des entreprises au militantisme, la communication des émojis
(From companies to militancy, emoji communication)
Newspaper | Le Figaro
Date | 17.7.2017
Language | French
Country | France
Topic Tags | diversity, emojis, marketing
Summary | Emojis are a fully-fledged language and a means of influence that internet users and business companies want to use. Emojis were created in Japan at the end of the 1990s. Now, the Unicode Consortium gets to decide what emojis we can use. Anyone can submit a proposal for a new emoji; in 2015, a Muslim teenage girl launched a campaign for the introduction of a hijab emoji.
Image Description | People sitting and watching a game; two of them are wearing emoji masks.
Image Tags | emojis
Liebesgeschichte, Heldenreise, Flachwitze, Kacke
(Love story, a hero's journey, flat jokes, poop)
Newspaper | Welt
Date | 2.8.2017
Language | German
Country | Germany
Topic Tags | childhood, emojis, marketing, smartphone, texting, threat, youth
Summary | The new emoji movie for children is an animated film starring emojis as its main protagonists. Critics find it quite distasteful because it is full of casual advertising for major tech companies and because it does not address the danger of the internet at all. In Textopolis, the world in which emojis live, alphabetic letters are depicted as elderly with walking canes because the youth does not use letters anymore.
Image Description | Screenshots from the Emoji movie.
Image Tags | emojis, female(s), male(s)
Von Japan zu Kim-Kardashian und Vampir-Emojis
(From Japan to Kim Kardashian and vampire emojis)
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, gender, marketing, research/study, Twitter, What's up Switzerland
Summary | Invented in Japan, emojis are now features in films, art museums, and the marketing strategy of Kim Kardashian. More importantly, they are used in 95% of the WhatsApp data collected by "What's up, Switzerland?". 92% off all internet users use emojis regularly, 57% of emojis on Twitter are from women, and only 7% of people use the peach emoji to mean the actual fruit.
Image Description | N/A
«In Japan steht für Danke, im Westen für Beten»
("In Japan it means thank you, in the West it signals praying")
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, misunderstanding, research/study, texting, translation
Summary | Keith Broni, one of the first emoji translators world-wide, has been chosen from 500 applicants. He has researched the use of emojis at the University of London and he is an expert of how people from different cultures understand emojis. He works as a makerting consultant to various companies and advises them on how to use emojis as a corporation. Using emojis can be fraught with risk as hand gestures can mean very different things in different cultures. Even within the same culture emoji use can be risky. At this point, it is more risky not to use any emojis in casual texting because of the negativity effect which means that messsages without emojis seem cold or distanced.
Image Description | N/A
Emoji
Newspaper | Appenzeller Zeitung
Date | 2.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, smartphone
Summary | Nobody can imagine smartphone communication nowadays without emojis. Now there is an animated film starring emojis. The critics are not praising it. Apparently, the characters are quite one-dimensional (which makes sense however since they are emojis) and the product placement advertising tech firms in the movie is too frequent and obvious.
Image Description | N/A
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Little Expressions on the Big Screen
Newspaper | The New York Times
Date | 28.7.2017
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The Emoji movie tells the story of a "meh" emoji named Gene who can express more emotions than just the blasé feeling. The emoji leader wants to get rid of Gene because of his versatility. The movie is idiotic, and shows that Hollywood still thinks that the idiotic can seem less so just by hiring famous actors and by polishing it up a little.
Image Description | N/A
Emoji Art, From 'Moby-Dick' to Hollywood
Newspaper | The New York Times
Date | 29.7.2017
Language | English
Country | U.S.
Topic Tags | emojis, marketing, smartphone
Summary | The Emoji movie represents our consumerist and capitalist society, where big tech companies try to sell their products to children. Before emojis made it to Hollywood, other artists used them. For instance, Emoji Dick is a translation of the book Moby Dick; Book from the Ground is a book written in pictograms; Boring Angel video is a video from the internet artist John Michael Boling, which shows a series of emojis; Garden of Emoji Delights represents The ''Garden of Earthly Delights'' (Renaissance work of art) with layers of hundreds of emoji; and finally, the MoMa acquired the original set of emojis for its permanent collection.
Image Description | N/A
'The Emoji Movie' Draws Audiences
Newspaper | The New York Times
Date | 31.7.2017
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The Emoji movie (Sony) surprisingly became a box office success, despite critics that hated the movie. But we people should not underestimate the taste of American people. Sony already had other successes this summer: ''Baby Driver'' and ''Spider-Man: Homecoming''. The Emoji movie cost about 50 million dollars to make.
Image Description | N/A
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
Image Description | N/A
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