Number of Posts: 24
Posts 11 - 20
Celebs the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Blac Chyna and other celebrities have broken into a new business with their own emoji apps. Celebrities such as Drake have a marketing strategy: they release a brand and give it to the fans. They also make a lot of money with that.
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Mein bester Freund ist jetzt ein SMS-Butler
(My new best friend is an SMS butler)
Newspaper | Welt
Date | 28.1.2017
Language | German
Country | Germany
Topic Tags | emojis, Google, marketing, politeness, texting
Summary | A new text messaging service is available: an SMS butler. It is an actual human who can be contacted via text message at all times to perform little tasks like find out some simple information (that one is too lazy to Google) or order pizza. The former taks is free, the latter one costs a little extra. The butler takes a provision on services that require payment. He is however always very happy to perform his task - whether he gets paid or not. This is indicated by the obligatory smiley face attached to every message.
Image Description | N/A
Marketers Let Emojis Say It With Pictures
Newspaper | The New York Times
Date | 7.3.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The brand Durex proposed a new condom emoji to communicate safe sex, but the Unicode Consortium has yet to approve the proposal. Brands are aware of the power of emojis, so they want to create new emojis that represent their brand. Big companies such as Coca-Cola, Disney, or Starbuck have paid Twitter a lot of money to see special emojis representing them. Emojis can also be used to promote movies (e.g. Deadpool).
Image Description | N/A
Emojimode
(Emoji fashion)
Newspaper | Welt
Date | 14.8.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, marketing
Summary | Some think emojis are the bane of our existence, a regression into cave painting and giving up our sophistication of language. Others all for emojis and not prominent people in the fashion industry are designing pieces with emojis on them because emojis are all the rage.
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Emoji-Engpass bei Coop
(Emoji shortages at Coop)
Newspaper | Sonntagszeitung
Date | 10.4.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing
Summary | Coop is offering little plastic emoji figurines as customer gifts and collectables. The demand has become so great that the emoji toys were out of stock at times.
Image Description | N/A
Emoji-Saugnäpfe
(Emoji suction cups)
Newspaper | die Weltwoche
Date | 16.3.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, politics
Summary | Soon after Coop has started charging for plastic bags - to spare the environment of excessive plastic waste - have they introduced free plastic toys. They are shaped like emojis and are attached to a suction cup so that children can stick them to any smooth surface. This commodification of emojis must be worth it if they are ready to go against their own principles of environmental friendliness for them.
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Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Stuck on smileys: the role of emojis in business
Newspaper | The Guardian
Date | 20.7.2016
Language | English
Country | UK
Topic Tags | emojis, marketing
Summary | Emojis can help businesses communicate better. People can use emojis at work in informal situations. Google or eBay employees for instance use platforms such as WhatsApp or Google Messenger in order to make the sharing of information easier. Also, using emojis with colleague on the same level can help develop closer relationships. Finally, companies use emojis to communicate with their customers. Therefore, companies build brand awareness.
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Vous voulez vous séparer? Dites-le avec une aubergine
(Do you want to break up? Say it with an eggplant)
Newspaper | Le Monde
Date | 14.4.2016
Language | French
Country | France
Topic Tags | emojis, marketing
Summary | Forget red roses and hearts; if you want to declare your love, you can now send an eggplant. The company Eggplantmail.com proposes to send the vegetable anonymously with a personalized message for 9,99 dollars. Jack Kanyon (the founder) created the company as a joke, but it became very successful (more than 100 orders a day).
Image Description | N/A
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