Number of Posts: 47
Posts 31 - 40
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
Emoji-Engpass bei Coop
(Emoji shortages at Coop)
Newspaper | Sonntagszeitung
Date | 10.4.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing
Summary | Coop is offering little plastic emoji figurines as customer gifts and collectables. The demand has become so great that the emoji toys were out of stock at times.
Image Description | N/A
Emoji-Saugnäpfe
(Emoji suction cups)
Newspaper | die Weltwoche
Date | 16.3.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, politics
Summary | Soon after Coop has started charging for plastic bags - to spare the environment of excessive plastic waste - have they introduced free plastic toys. They are shaped like emojis and are attached to a suction cup so that children can stick them to any smooth surface. This commodification of emojis must be worth it if they are ready to go against their own principles of environmental friendliness for them.
Image Description | N/A
Monitor monikers: why what we call our robots matters
Newspaper | The Guardian
Date | 7.2.2017
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, threat
Summary | It is really odd how frequently artificial intelliigence assistants are anthropomorphized. They usually get a human-like name: Alexa, Cortana, Siri, or Amy and Andrew Ingram. This is in line with the larger project of chatbots, which is to make the internet more personalized. This trend to make everything technological more intuitive however suppresses critical thinking and is dangerous.
Image Description | Allstar image of the talking computer from the film 2001: a Space Odyssey.
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
«Fais ce que je dis, pas ce que je fais»: quand le smartphone sème la zizanie à la maison
("Do what I say, not what I do": when smartphones stir things up at home)
Newspaper | Le Monde
Date | 6.2.2017
Language | French
Country | France
Topic Tags | (mental) health, addiction, childhood, marketing
Summary | In Germany, an ad campaign was launched to remind parents that focusing on their screens and not on their child can have serious consequences for their child's development. Children need attention, compliments, and encouragement from their parents. Some parents want their children to respect strict rules regarding new media use at home, but at the same time their addicted behavior shows the exact opposite. Children feel ignored by parents who favor their smarthpone.
Image Description | N/A
Facebook warns developers against using users' data for 'surveillance' after snooping revelations
Newspaper | Mirror
Date | 14.3.2017
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook have fouhnd out that some of their coders have been selling tools for surveillance that they have created with their users' data. Facebook has changed its terms and conditions so that this would no longer be possible. Organizations protecting the rights of activists and people of color demand that more needs to be done.
Image Description | Three Getty images of the Facebook logo on a smartphone, a computerscreen, on glasses that a woman is wearing and a browser window of Facebook.
Image Tags | computer/laptop, Facebook, logo, smartphone
Google ad controversy: what the row is all about
Newspaper | The Guardian
Date | 17.3.2017
Language | English
Country | UK
Topic Tags | Google, marketing, misunderstanding, YouTube
Summary | The new automized online advertising sale process is causing problems. Many advertisers are unhappy because their ads have appeared next to inapproproate content. Then YouTube has tried to classify more content as inappropriate. Because this flagging process is also partly automatizes, many videos with LGBT content or other innocent content are being discriminated against.
Image Description | A Getty image of a Google sign and a graphic about how programmatic advertising works.
Image Tags | computer/laptop, Google, male(s)
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
How to see what Twitter thinks it knows about you
Newspaper | Telegraph
Date | 18.5.2017
Language | English
Country | UK
Topic Tags | marketing, privacy, threat, Twitter
Summary | Twitter is spying on its users, even outside the app. It compiles or guesses information about the users and their interests to sell to advertisers for targeted advertising. Much of the guesswork they have to do is off but they collect lots of data about each user and try to guess their gender, for instance. Users can change their privacy settings so that Twitter does not track their activities on other websites and apps.
Image Description | Reuters image of silhouettes holding smartphones in front of the Twitter logo and a graph with statistics.
Image Tags | logo, smartphone, Twitter
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