Number of Posts: 17
Posts 11 - 17
"Sagt der Bewerber die Unwahrheit?"
("Is the applicant telling untruths?")
Newspaper | Die Zeit
Date | 2.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, smartphone
Summary | Many companies now take advantage of the huge amounts of data that we create on a daily basis by being online and carrying a smartphone on us at all times. Facebook tracks all our movements online even when we are not signed up. Our smartphone collects data about our whereabouts. Companies can buy this data to target us with specific advertising or to enhance their hiring process to include data from our social media activity. This way they can conduct analysis about how valuable each applicant would be to the company.
Image Description | N/A
"Wir kennen die Menschen"
("We know the people")
Newspaper | Welt
Date | 6.3.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, threat
Summary | Facebook is collecting huge amounts of data about their users and they are not being entirely clear when they state their terms and conditions. Many uses do not realize that Facebook also records what they do outside the platform when they surf online. This way Facebook can create very detailed user portfolios that they can sell to advertisers so that they can target a very specific group.
Image Description | N/A
Mein Heim, mein Google
(My home, my Google)
Newspaper | Die Zeit
Date | 19.5.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Google, marketing, privacy, texting
Summary | On Google's Innovation presentation, they have presented their new products. Everything is largely chatbot-based, they are coming out with a home assistant much like Amazon's Echo and some new Messaging apps through which businesses can offer in-app services, for instance restaurant reservations. The Messaging apps are also supposed to be able to suggest appropriate responses to content. Privacy is also an important topic, all these innovations are designed with maximum security in mind.
Image Description | Getty Images of Google representatives presenting innovations.
Image Tags | male(s)
Facebook warns developers against using users' data for 'surveillance' after snooping revelations
Newspaper | Mirror
Date | 14.3.2017
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook have fouhnd out that some of their coders have been selling tools for surveillance that they have created with their users' data. Facebook has changed its terms and conditions so that this would no longer be possible. Organizations protecting the rights of activists and people of color demand that more needs to be done.
Image Description | Three Getty images of the Facebook logo on a smartphone, a computerscreen, on glasses that a woman is wearing and a browser window of Facebook.
Image Tags | computer/laptop, Facebook, logo, smartphone
How to see what Twitter thinks it knows about you
Newspaper | Telegraph
Date | 18.5.2017
Language | English
Country | UK
Topic Tags | marketing, privacy, threat, Twitter
Summary | Twitter is spying on its users, even outside the app. It compiles or guesses information about the users and their interests to sell to advertisers for targeted advertising. Much of the guesswork they have to do is off but they collect lots of data about each user and try to guess their gender, for instance. Users can change their privacy settings so that Twitter does not track their activities on other websites and apps.
Image Description | Reuters image of silhouettes holding smartphones in front of the Twitter logo and a graph with statistics.
Image Tags | logo, smartphone, Twitter
Here's everything Facebook knows about you - and it's just plain creepy
Newspaper | Mirror
Date | 8.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | It is remarkable bordering on scary how much information Facebook has on its users in order to target them with specific advertising. Facebook is aware of such things as their users' gender, age, generation, parenthood, being a pet owner, knowing people who have recently had a wedding/birthday/etc., political affiliation, spending habits, housing situation (including square footage of their house!), traveling habits, consumption practices (groceries, liquor, cosmetics, etc), car situation (worth, likeliness to buy a new car and what kind, etc.), and what type of mom they are (soccer, trendy, etc.)!
Image Description | Reuters image of a male silhouette using a smartphone in front of a lit-up Facebook logo and a Getty image of a Facebook page reflected in a woman's glasses.
Image Tags | Facebook, female(s), hand(s), logo, male(s)
Werbung der Zukunft
(Advertising of the future)
Newspaper | Focus Online
Date | 26.10.2016
Language | German
Country | Germany
Topic Tags | marketing, privacy, social media
Summary | Online advertising investments are constantly rising. The Asian market has developed highly lucrative strategies to advertize efficiently on messengers and social media. It involves providing companies with advertising spots to reach their desired target groups. Some users take issue that their private data are being mined in order to classify them in target groups.
Image Description | N/A
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