Number of Posts: 51
Posts 31 - 40
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
Image Description | N/A
Celebs the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Blac Chyna and other celebrities have broken into a new business with their own emoji apps. Celebrities such as Drake have a marketing strategy: they release a brand and give it to the fans. They also make a lot of money with that.
Image Description | N/A
I have seen the future, and it looks like chatbots
Newspaper | Washington Post
Date | 18.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, texting
Summary | Chatbots are robots that simulate human conversations; they are becoming popular among retailers who use them for online shopping. For instance, Sephora and H&M have been using bots that help customers buy their products. Experts predict that bots will be at the center of our digital life in the future. People at Silicon Valley are now trying to develop new concepts to integrate bots into messaging apps.
Image Description | N/A
Marketers Let Emojis Say It With Pictures
Newspaper | The New York Times
Date | 7.3.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The brand Durex proposed a new condom emoji to communicate safe sex, but the Unicode Consortium has yet to approve the proposal. Brands are aware of the power of emojis, so they want to create new emojis that represent their brand. Big companies such as Coca-Cola, Disney, or Starbuck have paid Twitter a lot of money to see special emojis representing them. Emojis can also be used to promote movies (e.g. Deadpool).
Image Description | N/A
Hotels Open a New Playbook for Millennials
Newspaper | The New York Times
Date | 10.4.2016
Language | English
Country | U.S.
Topic Tags | marketing, smartphone, social media
Summary | Hotels have announced new plans in order to reach millennials. There is a pilot program available at a couple Aloft hotels in the world; it features free wifi, a robotic bellhop, and an emoji room service menu. Marriott hotels have also created new features that appeal to the younger "connected" generation.
Image Description | N/A
Old Masters Learn the Art of Snapchat
Newspaper | The New York Times
Date | 30.10.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat, social media
Summary | The LA County Museum of Art has been using its Snapchat account to get in touch with the younger generation. Other museums have been using social media to reach younger people; new technologies can be seen as tools of education. The LA museum is also present on Facebook and Instagram, and so is the Art Institute of Chicago. They both have a lot of followers.
Image Description | N/A
Snapchat Is Playing Cool With Brands and Stars
Newspaper | The New York Times
Date | 19.12.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat
Summary | A lot of famous people (musicians, actors, politicians) use social networks, which makes big social network companies happy because celebrities attract more users. However, Snapchat (unlike other social networks) does not give celebrities such as Jay Sean special treatment. Snapchat wants to treat all of its users the same way in order to provide a more authentic experience.
Image Description | Photograph of Jay Sean
Image Tags | male(s)
Stuck on smileys: the role of emojis in business
Newspaper | The Guardian
Date | 20.7.2016
Language | English
Country | UK
Topic Tags | emojis, marketing
Summary | Emojis can help businesses communicate better. People can use emojis at work in informal situations. Google or eBay employees for instance use platforms such as WhatsApp or Google Messenger in order to make the sharing of information easier. Also, using emojis with colleague on the same level can help develop closer relationships. Finally, companies use emojis to communicate with their customers. Therefore, companies build brand awareness.
Image Description | N/A
Monitor monikers: why what we call our robots matters
Newspaper | The Guardian
Date | 7.2.2017
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, threat
Summary | It is really odd how frequently artificial intelliigence assistants are anthropomorphized. They usually get a human-like name: Alexa, Cortana, Siri, or Amy and Andrew Ingram. This is in line with the larger project of chatbots, which is to make the internet more personalized. This trend to make everything technological more intuitive however suppresses critical thinking and is dangerous.
Image Description | Allstar image of the talking computer from the film 2001: a Space Odyssey.
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
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