Number of Posts: 51
Posts 1 - 10
Facebook Faces a New World as Officials Rein In a Wild Web
Newspaper | The New York Times
Date | 17.9.2017
Language | English
Country | U.S.
Topic Tags | censorship, Facebook, marketing, privacy, social media, threat
Summary | Facebook’s head of global policy management recently agreed to remove anything that violates the Vietnamese law from the social network. Governments around the world (even in the US) are increasingly trying to keep control of what's happening online. As a result, governments and big tech companies such as Google, Apple, Facebook or Amazon don't always agree with each other. On the one hand, big tech companies want to have more control and power, and on the other hand, nations want to gain more control over people's online behvior. Facebook's desire to expand everywhere (e.g. in China) is one of the reasons for today's struggle between tech companies and nations. Facebook also faced some issues in Europe and Africa.
Image Description | Photograph of people using computers in a computer room, map of Facebook's users, two women laughing in front of a board displaying social media icons, Mark Zuckerberg and other people running in China, Mark Zuckerberg, his wife and daughters, glass building, people in front of a thumb-up sign, woman, crowd (some of them are using their phones), and people on their computers.
Image Tags | computer/laptop, Facebook, female(s), male(s), smartphone, social media
Facebook Messenger's new bots are a powerful way to target adverts
Newspaper | Telegraph
Date | 13.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, texting
Summary | Bots are becoming more and more popular and are taking over apps. Facebook Messenger will soon have its bots. Three types of bots were unveiled at a conference in San Francisco. The goal is to create bots that will learn what you like and don't like. But then, Facebook can let brands get in touch with you through Messenger; it's a marketing/advertising strategy.
Image Description | Photographs of different smartphone screens displaying chat conversations.
Image Tags | smartphone, text
Chatbot tips for brands that want to get ahead of the game
Newspaper | Telegraph
Date | 2.11.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing
Summary | Chatbots mimic human conversation, and a lot of companies are using them to interact with their customers. Four experts working for CNN, Modiface, Quartz, and Mastercard talk about their experiences with chatbots (advantages, challenges, and future).
Image Description | Photograph of a woman's hands holding a smartphone.
Image Tags | female(s), hand(s), smartphone
To Survive in Tough Times, Restaurants Turn to Data-Mining
Newspaper | The New York Times
Date | 25.8.2017
Language | English
Country | U.S.
Topic Tags | marketing, privacy, research/study
Summary | Restaurants are facing tough times as people seem to visit restaurants less ofter rises. Now analytic firms have come up with software designs that collect data about customers and waiting staff to find inefficiencies and smooth them out. This way all waiters would recognize guests by name and know their order and payment preferences. It could revolutionize customer service in the hospitality industry.
Image Description | People looking at a chart.
Image Tags | chart, female(s), male(s)
In Social Media Era, Selfies Are the New Tupperware Parties
Newspaper | The New York Times
Date | 25.8.2017
Language | English
Country | U.S.
Topic Tags | Facebook, marketing, selfie
Summary | The old door-to-door sales and Tupperware party strategy has been revolutionized by social media. Now private consultants to these companies advertize the product on their Facebook accounts or organize Facebook parties where users gather in a Facebook group and witness the exclusive publishing of product information in that group. A company selling a eyelash enhancing serum has made hundreds of millions of dollars in profit because their private consultants sold the product on Facebook with before and after selfies.
Image Description | Fake eyelashes and the eyelash enhancing serum.
Farhad's and Mike's Week in Tech: A Snap and Google Tie-Up?
Newspaper | The New York Times
Date | 5.8.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, Google, Instagram, marketing, Snapchat
Summary | There is a rumor that Google might be interested in acquiring Snapchat. Instagram copies all features of Snapchat. Facebook has built a huge marketing company with Facebook itself and Instagram. Facebook is also working on improving its artificially intelligent chatbots so that they get better at understanding natural speech.
Image Description | Google and Snapchat logo.
Image Tags | Google, logo, Snapchat
YouTube battles ISIS with a redirect strategy
Newspaper | Washington Post
Date | 25.7.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, threat, YouTube
Summary | YouTube is redirecting people who search for extremist materials to videos that show the pain terrorism causes in order to act against new people getting radicalized. While this may be a useful strategy, it is problematic that this move was incited by companies. YouTube had been struggling with advertisers pulling their ads from controversial videos.
Image Description | N/A
How Silicon Valley Pushed Coding Into American Classrooms
Newspaper | The New York Times
Date | 27.6.2017
Language | English
Country | U.S.
Topic Tags | computer programming, marketing, school
Summary | The Partovi brothers who are early investors in some major tech companies have started inversting in computer programming teaching. They advocate that all public schools in the US should teach students coding. Of course tehy have a personal interest: the more skilled coders there are, the better their field wil develop.
Image Description | Illustration of a man in front of a computer screen and a man teaching little children.
Image Tags | computer/laptop, female(s), male(s)
YouTube Sets Policies To Restrict Extremism
Newspaper | The New York Times
Date | 18.6.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Google, marketing, threat, YouTube
Summary | Google has been using artificial intelligence to weed out offensive videos from YouTube and take them down. It is quite good at detecting nudity, graphic violence, and copyright violations. However, other less straightforward offensive material remains on the platform such as cultish sermons by extremist muslims. These are however not being monetized by displaying advertising next to them.
Image Description | An image of the London Tower and a portrait of a man.
Image Tags | female(s), male(s)
The 'empowered consumer' doesn't get much say
Newspaper | Washington Post
Date | 16.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, privacy, social media, threat
Summary | The perceived multiplication of choices in consumer culture, for example when buying a plane ticket (optional luggage fees, insurance fees, prioritized boarding fees, etc.), just looks like an advantage for the consumer on the surface. In the end, we end up paying more and giving away our data. The data will in turn be used to milk consumers even further by knowing to which advertisements they are particularly susceptible.
Image Description | Airport check-in area.
Image Tags | female(s), male(s)
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