Number of Posts: 20
Posts 11 - 20
Merkel says big internet firms 'distort perception': Chancellor demands Facebook and Google make their algorithms public
Newspaper | Mail Online
Date | 28.10.2016
Language | English
Country | UK
Topic Tags | Facebook, Google, marketing, politics, privacy
Summary | Merkel wants Facebook and Google to be more transparent and reveal the algorithms that select stories people see. She claimed that those algorithms distort our perception of reality. Internet giants don't agree with that; they said that viewers have access to a wide range of opinions.
Image Description | Photograph of Angela Merket speaking at a conference, photograph of the Facebook logo with the reaction buttons, and Twitter logo.
Image Tags | Facebook, female(s), logo, Twitter
Niedlichkeit hat ihren Preis
(Cuteness has its price)
Newspaper | Die Zeit
Date | 20.1.2017
Language | German
Country | Germany
Topic Tags | marketing, privacy, selfie, threat
Summary | A new popular app in China called Meitu lets users edit their selfies. The process includes a beautification filter which enlarges the eyes and adds glitter and a rosy hue to the selfie. The app however suspiciously asks for permission to a lot of user data which does not seem to be necessary for an image editing app. The app likely collects all this data about their users so that they can sell their information to advertizers who want to target specific groups. All free apps have a hidden price.
Image Description | Selfie with the Meitu beautification filter.
Image Tags | female(s), selfie
Les youtubeuses mode, une véritable industrie
(Fashion youtubers, a real industry)
Newspaper | Les Echos
Date | 27.5.2016
Language | French
Country | France
Topic Tags | marketing, YouTube
Summary | A showroom called "Get Beauty" is going to gather 70 YouTube vloggers. Together, the 70 female youtubers have 1,5 billion viewed videos. Thanks to brand content, the trend is becoming a real industry. 9 out of 10 people have already bought a product after watching a video on YouTube. Those fashion youtubers have the same language as their target audience.
Image Description | Collage of various female youtubers.
Image Tags | female(s)
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
Here's everything Facebook knows about you - and it's just plain creepy
Newspaper | Mirror
Date | 8.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | It is remarkable bordering on scary how much information Facebook has on its users in order to target them with specific advertising. Facebook is aware of such things as their users' gender, age, generation, parenthood, being a pet owner, knowing people who have recently had a wedding/birthday/etc., political affiliation, spending habits, housing situation (including square footage of their house!), traveling habits, consumption practices (groceries, liquor, cosmetics, etc), car situation (worth, likeliness to buy a new car and what kind, etc.), and what type of mom they are (soccer, trendy, etc.)!
Image Description | Reuters image of a male silhouette using a smartphone in front of a lit-up Facebook logo and a Getty image of a Facebook page reflected in a woman's glasses.
Image Tags | Facebook, female(s), hand(s), logo, male(s)
Celebs: the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Many celebrities now sell apps with personalized emojis about them, for instance Kim Kardashian, Blac Chyna, Ariana Grande, and many others. Selling emojis of one's brand brings more than app sales revenue: everytime a fan uses one's emoji, it's free marketing. Emojis are crucial merchandise now that over 90% of the online population regularly use emojis.
Image Description | Portrait of Blac Chyna.
Image Tags | female(s)
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Händler ohne Waren
(Merchants without merchandise)
Newspaper | NZZ Folio
Date | 5.10.2015
Language | German
Country | Switzerland
Topic Tags | marketing
Summary | In an interview with trend researcher Karin Frick, the future of digital development is discussed. Frick predicts that commercial as well as social interactions will become more digitized. Examples illustrating this trend would be the car-sharing app Uber which connects drivers with people who need a ride. Similarly, already existing and highly popular dating apps point to what might become the norm for initiating all personal interaction.
Image Description | Illustration (drawing, painting, collage) of people, different shapes and colors.
Image Tags | female(s), male(s)
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