Number of Posts: 18
Posts 11 - 18
So gewaltig wie die Erfindung der Schrift
(As huge as the invention of writing)
Newspaper | Welt
Date | 21.6.2017
Language | German
Country | Germany
Topic Tags | (mental) health, artificial intelligence, cyberbullying, Facebook, law, marketing, politics, threat
Summary | The digitalization is the most significant development of our time. Created for the democratization of information, it can however also be used for the opposite. The Chinese government are already using the internet as a means to survey their citizens and assess their loyalty. Artificial intelligence technologies are in place to calculate the shortest way to your destination, predict crimes, predict illnesses and cancer risks, as well as what book you will buy next. Amazon sends customers unsolicited products because the loss of having to return the product by mail is smaller than the profit of the customer keeping the well suggested item. Facebook has been created to connect people within a community but the platform cannot battle the hate language and cyberbullying to the extent that it influences presidential elections.
Image Description | Heisenberg media image of the author at a public speaking event with another man.
Image Tags | male(s)
So fressen Apps ihr Geld auf
(This is how apps eat your money)
Newspaper | Welt
Date | 24.7.2017
Language | German
Country | Germany
Topic Tags | childhood, game, marketing, smartphone, threat
Summary | Many seemingly free gaming apps off in-app purchases after being downloaded. This is dangerous when unsuperised children use the app - some parents have already received in-app purchase bills of several thousand euros. It is best to either supervise children when playing game apps or to only let them play offline games which do not have pop-up advertising for in-app purchases.
Image Description | A PacMan head.
Emojimode
(Emoji fashion)
Newspaper | Welt
Date | 14.8.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, marketing
Summary | Some think emojis are the bane of our existence, a regression into cave painting and giving up our sophistication of language. Others all for emojis and not prominent people in the fashion industry are designing pieces with emojis on them because emojis are all the rage.
Image Description | N/A
Mein Heim, mein Google
(My home, my Google)
Newspaper | Die Zeit
Date | 19.5.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Google, marketing, privacy, texting
Summary | On Google's Innovation presentation, they have presented their new products. Everything is largely chatbot-based, they are coming out with a home assistant much like Amazon's Echo and some new Messaging apps through which businesses can offer in-app services, for instance restaurant reservations. The Messaging apps are also supposed to be able to suggest appropriate responses to content. Privacy is also an important topic, all these innovations are designed with maximum security in mind.
Image Description | Getty Images of Google representatives presenting innovations.
Image Tags | male(s)
Instagram Für Alle
(Instagram for everyone)
Newspaper | Lead Digital
Date | 18.1.2017
Language | German
Country | Germany
Topic Tags | hashtags, Instagram, marketing, social media
Summary | Instagram has become the second most active social media platform after Facebook so it is a great place for companies to advertize their product - or rather their brand. Instagram is all about visual storytelling so it is a prime platform to develop one's brand by presenting a certain look or attitude. Instagram offers various visual formats - from image posts over stories like on Snapchat to videos and livestreams. It is important to be thorough when choosing hashtags as these determine who will find the post. Many hashtags are ambiguous so one really has to be in the know to skillfully ascribe hashtags.
Image Description | N/A
Werbung der Zukunft
(Advertising of the future)
Newspaper | Focus Online
Date | 26.10.2016
Language | German
Country | Germany
Topic Tags | marketing, privacy, social media
Summary | Online advertising investments are constantly rising. The Asian market has developed highly lucrative strategies to advertize efficiently on messengers and social media. It involves providing companies with advertising spots to reach their desired target groups. Some users take issue that their private data are being mined in order to classify them in target groups.
Image Description | N/A
Bilder-Märchen
(Image fairy tales)
Newspaper | Stern
Date | 12.1.2017
Language | German
Country | Germany
Topic Tags | Instagram, marketing, social media
Summary | Advertisers are increasingly pouring their budgets into social media instead of trasitional media. Instagram has developed into an important platform for creating trends through 'influencers' - Instagram personalities with large followings. They are paid money and given products for free to promote the brand and most often this content is not explicitly labeled as advertising.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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