Digital Discourse Database

Number of Posts: 16
Posts 11 - 16

School apologises for 'slut-shaming' prom posters about 'appropriate' dresses suggesting women 'to blame' for rape

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Newspaper | Mirror
Date | 31.3.2017
Language | English
Country | UK
Topic Tags | gender, hashtags, school, social media, Twitter
Summary | A Florida school was widely criticized online after a student shared posters that were put up in the school depicting what appropriate women's prom dresses look like and what kind of dresses are inappropriate. These posters were labeled with "good girl". The outrage is around the mysoginist language (degrading women to girls) and the mere fact that women's styling of their bodies is strongly policed and tied to accountability in sexual harrassment cases. The internet responded with a hashtag on Twitter with many contributions and the school's administration has since apologized.
Image Description | Image of the school, the original tweet with the posters, then tweets with students wearing woman symbol t-shirts in protest.
Image Tags | female(s), male(s), school, Twitter

That time when ‘that time when’ took over the Internet #InstantNostalgia

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Newspaper | Washington Post
Date | 15.9.2016
Language | English
Country | U.S.
Topic Tags | hashtags, research/study, social media
Summary | It has become customary to frame anecdotal posts on social media with the phrase "that time when" or "that akward moment when". Sometimes it is even used to describe events that have just happened, even though it is a formulation that suggests an old memory. This linguistic strategy thereby creates an air of nostalgia around the memory and makes it iconic. Linguists suggest that the usage of the demonstrative "that" suggests that sender and receiver of the message have shared memories. This is why many celebrities use this construction to create a false sense of intimacy with their fans online.
Image Description | GIF of a woman taking a selfie and posting it to social media.
Image Tags | female(s), gifs, smartphone, social media

For Many Women, Trump's 'Locker Room Talk' Brings Back Memories of Abuse

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Newspaper | The New York Times
Date | 11.10.2016
Language | English
Country | U.S.
Topic Tags | hashtags, politics, Twitter
Summary | After a recording of Donald Trumps "locker room talk" leaked, a woman took Twitter and shared a personal story of sexual harassment and urged other women to do the same. Within a few days 27 million women responded and the hashtag #notokay became the marker for the thread. All of these singular examples demonstrated that they were not singular and that Donald Trump is wrapped up in and oblivious to the fact that his "harmless" locker room talk is perpetuating rape culture.
Image Description | Portraits of women who posted under the hashtah #notokay.
Image Tags | female(s)

Time to Put on Your Big-Boy Pants

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Newspaper | The New York Times
Date | 19.1.2017
Language | English
Country | U.S.
Topic Tags | hashtags, Instagram, social media, threat
Summary | The skinny jeans trend is fading and the new trend are low-waisted loose-fitting curduroy pants with a drop-crotch. Social media influencers comment that Instagram is changing the game when it comes to promoting trends. Users can access an endless stream of visual material by just searching for a hashtag of a new trend. This has some downsides to it since it accelerates the changing of trends and pressures people to renew their wardrobe each season.
Image Description | Getty image of models wearing the new trouser trend.
Image Tags | male(s)

‘Unicorn Food’ Is Colorful, Sparkly and Everywhere

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Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.

Instagram Für Alle

(Instagram for everyone)

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Newspaper | Lead Digital
Date | 18.1.2017
Language | German
Country | Germany
Topic Tags | hashtags, Instagram, marketing, social media
Summary | Instagram has become the second most active social media platform after Facebook so it is a great place for companies to advertize their product - or rather their brand. Instagram is all about visual storytelling so it is a prime platform to develop one's brand by presenting a certain look or attitude. Instagram offers various visual formats - from image posts over stories like on Snapchat to videos and livestreams. It is important to be thorough when choosing hashtags as these determine who will find the post. Many hashtags are ambiguous so one really has to be in the know to skillfully ascribe hashtags.
Image Description | N/A

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