Number of Posts: 52
Posts 51 - 52
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
LAPD's watchdog rolls out smartphone app to share more information with public
Newspaper | Los Angeles Times
Date | 12.1.2017
Language | English
Country | U.S.
Topic Tags | law, privacy
Summary | The LAPD has launched an app to keep citizens informed about local police matters without middle men. The app also enables users to file complaints or commendations about officers as well as direct them to the nearest police station. The LAPD decided to provide this service as a free app because many locals do not have home computers but most do have a smartphone.
Image Description | "Los Angeles police officers monitor the scene of a shooting in the Nickerson Gardens housing project in Watts last summer. (Mark Boster / Los Angeles Times)"
Image Tags | female(s), male(s)
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