Number of Posts: 36
Posts 31 - 36
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
Today’s protest signs are sharper, meaner, funnier — and live on long after the rallies
Newspaper | Washington Post
Date | 2.2.2017
Language | English
Country | U.S.
Topic Tags | politics, social media
Summary | Protest signs are becoming increasingly wittier as popular culture and politics converge by politics increasingly becoming entertainment. The protest sign are not only wittier but also live longer thanks to their digital footprint. The funniest/best protest signs are spread online and are seen by thousands of people nowhere near the protest which is why such signs may be remembered for longer.
Image Description | Various protesters with signs.
Image Tags | female(s), male(s), text
Pantsuit Nation' movement to press on after Clinton loss
Newspaper | USA Today
Date | 9.11.2017
Language | English
Country | U.S.
Topic Tags | Facebook, politics, social media
Summary | A Facebook group called 'Pansuit Nation' is keeping Hilary Clinton supporters organized and everyone sharing their experiences of voting for a woman for the first time ever (some wearing pantsuits) with photos. The platform was so busy at times that Facebook servers could not keep up. Now that Clinton has lost the election, the group members are still discussing how they could take political action. A feminist studies scholar has however relativized the potential of the online community as the conversation on the platfor remains mostly superficial.
Image Description | Video of a Hilary Clinton speech.
Image Tags | female(s)
Maschine oder Mensch
(Machine or human)
Newspaper | Nürnberger Nachrichten
Date | 7.10.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, politics, social media, threat
Summary | Experts predict that how we use new media will change drastically in the next two years thanks to chatbots: artificial intelligence services that appear on various social media or devices. They have existed for a while but their understanding of voice commands has improved immensely making them very user-friendly. A problem is that social bots can be bought to like one's content on social media, thereby making content appear to be much more popular than it is. This is a danger to the free decision making process of democracy.
Image Description | N/A
Soziale Medien: Auf dem Weg in eine Post-Schrift-Gesellschaft
(Social media: on the way to a post-literate society)
Newspaper | Berliner Zeitung
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | emojis, language threat, politics, social media, Twitter
Summary | Dystopias are being written about what is going to happen to society in the age of increasing digitalization of life. Predictions include that we will lose the ability to read and write because we will be able to do everything through voice command. We can already order piza at Domino's by using emojis only. The new literacy culture is limited to 140 characters and resembles in fact more an oral culture in which the truth is what is screamed the loudest.
Image Description | Reuters photograph of an eye with the Twitter logo mirrored in it.
Image Tags | logo, Twitter
The Raised Fist Emoji Is Social Media’s Resistance Symbol
Newspaper | Huffington Post
Date | 7.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, politics, research/study, social media, Twitter
Summary | Some researchers have analyzed which emojis are most often used in the recent protest hashtags on Twitter. The raised fist emoji comes up in all of them, particulartly when the tweet contains a word like "together" or a similar word marking community. Other popular emojis are the heart emoji, the American flag emoji, and the crying/laughing emoji. Depending on the tone of the hashtag, different emojis are more popular than others.
Image Description | The raised fist emoji and graphs and tables about the distribution of the different emojis in the protest hashtags.
Image Tags | chart, emojis, hashtag
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