Number of Posts: 25
Posts 21 - 25
Old Masters Learn the Art of Snapchat
Newspaper | The New York Times
Date | 30.10.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat, social media
Summary | The LA County Museum of Art has been using its Snapchat account to get in touch with the younger generation. Other museums have been using social media to reach younger people; new technologies can be seen as tools of education. The LA museum is also present on Facebook and Instagram, and so is the Art Institute of Chicago. They both have a lot of followers.
Image Description | N/A
Snapchat Is Playing Cool With Brands and Stars
Newspaper | The New York Times
Date | 19.12.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat
Summary | A lot of famous people (musicians, actors, politicians) use social networks, which makes big social network companies happy because celebrities attract more users. However, Snapchat (unlike other social networks) does not give celebrities such as Jay Sean special treatment. Snapchat wants to treat all of its users the same way in order to provide a more authentic experience.
Image Description | Photograph of Jay Sean
Image Tags | male(s)
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
‘Unicorn Food’ Is Colorful, Sparkly and Everywhere
Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.
Now Hiring Coders With a Flair for the Continental Breakfast
Newspaper | The New York Times
Date | 14.2.2017
Language | English
Country | U.S.
Topic Tags | marketing, smartphone, social media
Summary | New technologies are becoming increasingly prevalent in the hospitality industry: contemporary guests want to make their reservations and check in via their smartphones rather than in person. Hotels are beginning to hire their own in-house tech staff for digital development. Parking spaces are administrated digitally, guest WiFi is expected to function well and be safe - some are even planning to replace room keys with face recognition software upon entering a hotel room.
Image Description | Image of hotel employees outside the entrance with tablets.
Image Tags | male(s), tablet
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