Number of Posts: 26
Posts 21 - 26
Google ad controversy: what the row is all about
Newspaper | The Guardian
Date | 17.3.2017
Language | English
Country | UK
Topic Tags | Google, marketing, misunderstanding, YouTube
Summary | The new automized online advertising sale process is causing problems. Many advertisers are unhappy because their ads have appeared next to inapproproate content. Then YouTube has tried to classify more content as inappropriate. Because this flagging process is also partly automatizes, many videos with LGBT content or other innocent content are being discriminated against.
Image Description | A Getty image of a Google sign and a graphic about how programmatic advertising works.
Image Tags | computer/laptop, Google, male(s)
Here's everything Facebook knows about you - and it's just plain creepy
Newspaper | Mirror
Date | 8.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | It is remarkable bordering on scary how much information Facebook has on its users in order to target them with specific advertising. Facebook is aware of such things as their users' gender, age, generation, parenthood, being a pet owner, knowing people who have recently had a wedding/birthday/etc., political affiliation, spending habits, housing situation (including square footage of their house!), traveling habits, consumption practices (groceries, liquor, cosmetics, etc), car situation (worth, likeliness to buy a new car and what kind, etc.), and what type of mom they are (soccer, trendy, etc.)!
Image Description | Reuters image of a male silhouette using a smartphone in front of a lit-up Facebook logo and a Getty image of a Facebook page reflected in a woman's glasses.
Image Tags | Facebook, female(s), hand(s), logo, male(s)
Stagnant Twitter misses on revenue, guidance
Date | 27.7.2016
Language | English
Country | U.S.
Topic Tags | marketing, Twitter
Summary | Twitter is still not profitable. Their market value is constantly plummeting and it is unlikely that someone will significantly invest in Twitter. The company has not even been able to formulate what the point of the platform is so it is unsurprising that investors are hesitant. The Twitter CEO however remains optimistic that a business angle will come through eventually.
Image Description | Portrait of Twitter CEO.
Image Tags | male(s)
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
Now Hiring Coders With a Flair for the Continental Breakfast
Newspaper | The New York Times
Date | 14.2.2017
Language | English
Country | U.S.
Topic Tags | marketing, smartphone, social media
Summary | New technologies are becoming increasingly prevalent in the hospitality industry: contemporary guests want to make their reservations and check in via their smartphones rather than in person. Hotels are beginning to hire their own in-house tech staff for digital development. Parking spaces are administrated digitally, guest WiFi is expected to function well and be safe - some are even planning to replace room keys with face recognition software upon entering a hotel room.
Image Description | Image of hotel employees outside the entrance with tablets.
Image Tags | male(s), tablet
Händler ohne Waren
(Merchants without merchandise)
Newspaper | NZZ Folio
Date | 5.10.2015
Language | German
Country | Switzerland
Topic Tags | marketing
Summary | In an interview with trend researcher Karin Frick, the future of digital development is discussed. Frick predicts that commercial as well as social interactions will become more digitized. Examples illustrating this trend would be the car-sharing app Uber which connects drivers with people who need a ride. Similarly, already existing and highly popular dating apps point to what might become the norm for initiating all personal interaction.
Image Description | Illustration (drawing, painting, collage) of people, different shapes and colors.
Image Tags | female(s), male(s)
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