Number of Posts: 13
Posts 11 - 13
Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
Pling, Pling, Doppel-Pling
(Ding, Ding, Double-Ding)
Newspaper | Süddeutsche Zeitung
Date | 30.9.2016
Language | German
Country | Germany
Topic Tags | addiction, smartphone, social media, WhatsApp, youth, YouTube
Summary | A day in the life of a 13 year old who receives 200 messages a day. Lina uses her smartphone first thing in the morning and last thing at night. Though her father does not necessarily like her constant use of the smartphone and the notifications all the time, he is not worried about an addicion. Parents were taught about the risks on parent-teacher meetings. Lina is in a ton of group chats and is beginning to use Musical.ly. YouTube is a staple entertainment source for her.
Image Description | Lina with the smartphone on her bed and a hand holding a smartphone.
Image Tags | female(s), hand(s), smartphone
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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