Number of Posts: 150
Posts 51 - 60
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
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Celebs the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Blac Chyna and other celebrities have broken into a new business with their own emoji apps. Celebrities such as Drake have a marketing strategy: they release a brand and give it to the fans. They also make a lot of money with that.
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Apple (finally!) gives Siri more work to do
Newspaper | USA Today
Date | 14.6.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, virtual reality
Summary | At its annual Worldwide Developers Conference, Apple lagged behind Amazon, Google and Facebook in terms of artificial intelligence. At the conference, Apple didn't talk much about virtual reality or augmented reality; it rather focused on Siri and the fact that it will open up to third-pary developers. At the conference, a few characteristics stood out: Apple watch, tv OS, MacOS Sierra, and iOS 10.
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Apple iOS 10 beta ready for test run by consumers
Newspaper | USA Today
Date | 8.7.2016
Language | English
Country | U.S.
Topic Tags | smartphone, texting
Summary | Apple's new update iOS 10 does not have all the promised features. For instance, some apps don't work properly because third party apps need to be updated first. Nevertheless, the new update has some highlights that are worth mentioning (e.g. the useful redesigned lock screen, the photo app that can scan and organize your photos, and improvement of Maps and Messages).
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Hotels go after Millennials
Newspaper | USA Today
Date | 25.7.2016
Language | English
Country | U.S.
Topic Tags | youth
Summary | Moxy Hotels (Marriott) is a new hotel that targets Millennials. Other hotel chains have done the same thing. Millennials travel more and more, and they want a place with comfort, convenience, value and other like-minded people, according to Virgin Hotels CEO Raul Leal. One of the new features of future hotels is a keyless entry; people can use their smartphone to unlock their bedroom door.
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Apple swaps out pistol emoji for green water gun
Newspaper | USA Today
Date | 3.8.2016
Language | English
Country | U.S.
Topic Tags | emojis
Summary | Apple decided to remove the gun emoji and replace it with a water pistol. The group "New Yorkers Against Gun Violence" has been protesting so that Apple would remove the emoji. Although changing an emoji won't stop gun violence, it is still a symbolic statement.
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Can this trendy D.C. hotel designed for millennials bridge the generation gap?
Newspaper | Washington Post
Date | 13.3.2016
Language | English
Country | U.S.
Topic Tags | youth
Summary | Hotels have been adapting their services to please the millennial generation. For instance, they replaced older features (e.g. mini bar service) with more modern ones (e.g. free wifi, more outlets, etc.). Aaron Katz is the president of Modus Hotels (in Washington), and he thought about the millennials when he planned the Pod D.C.. Will the hotel increase the generational gap? Millennial Megan and Gen X Andrea talk about the hotel's features (amenities, technology, food and beverages, community spirit
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A zillion videos follow the same recipe
Newspaper | Washington Post
Date | 14.4.2016
Language | English
Country | U.S.
Topic Tags | social media, video communication
Summary | The article talks about recipe videos that can be found online. All the videos follow the same trends (e.g. shot overhead, fast and slow motion, shows the cook's hands, adds music...). The Tasty videos all end with the formula "Ohhh, yesss.", which has been used for parody.
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Photos that look good enough to eat
Newspaper | Washington Post
Date | 17.4.2016
Language | English
Country | U.S.
Topic Tags | smartphone
Summary | Foodie is an app used for food photography; you can use filters to enhance your photo and make it look stylish.
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I have seen the future, and it looks like chatbots
Newspaper | Washington Post
Date | 18.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, texting
Summary | Chatbots are robots that simulate human conversations; they are becoming popular among retailers who use them for online shopping. For instance, Sephora and H&M have been using bots that help customers buy their products. Experts predict that bots will be at the center of our digital life in the future. People at Silicon Valley are now trying to develop new concepts to integrate bots into messaging apps.
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