Number of Posts: 37
Posts 31 - 37
Snapchat Is Playing Cool With Brands and Stars
Newspaper | The New York Times
Date | 19.12.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat
Summary | A lot of famous people (musicians, actors, politicians) use social networks, which makes big social network companies happy because celebrities attract more users. However, Snapchat (unlike other social networks) does not give celebrities such as Jay Sean special treatment. Snapchat wants to treat all of its users the same way in order to provide a more authentic experience.
Image Description | Photograph of Jay Sean
Image Tags | male(s)
Celebs: the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Many celebrities now sell apps with personalized emojis about them, for instance Kim Kardashian, Blac Chyna, Ariana Grande, and many others. Selling emojis of one's brand brings more than app sales revenue: everytime a fan uses one's emoji, it's free marketing. Emojis are crucial merchandise now that over 90% of the online population regularly use emojis.
Image Description | Portrait of Blac Chyna.
Image Tags | female(s)
Stagnant Twitter misses on revenue, guidance
Date | 27.7.2016
Language | English
Country | U.S.
Topic Tags | marketing, Twitter
Summary | Twitter is still not profitable. Their market value is constantly plummeting and it is unlikely that someone will significantly invest in Twitter. The company has not even been able to formulate what the point of the platform is so it is unsurprising that investors are hesitant. The Twitter CEO however remains optimistic that a business angle will come through eventually.
Image Description | Portrait of Twitter CEO.
Image Tags | male(s)
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
‘Unicorn Food’ Is Colorful, Sparkly and Everywhere
Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.
Emojis are everywhere — including in their own Hollywood movie
Newspaper | Los Angeles Times
Date | 21.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, GIFs, marketing
Summary | Emojis have entered all aspects of our daily lives - our digital communication on various platforms and channels, comedians translate news into 'emoji news' as a joke, and now an animated emoji movie is being produced in Hollywood. The film industry has caught onto the emoji craze for marketing purposes as well. Making available special emojis for an upcomig movie has become a wide-spread part of pre-release marketing. The public relations staff of film marketing want to support fandoms in any way they can - be it with specialized emojis or GIFs.
Image Description | A screenshot of The Emoji Movie.
Image Tags | emojis
Now Hiring Coders With a Flair for the Continental Breakfast
Newspaper | The New York Times
Date | 14.2.2017
Language | English
Country | U.S.
Topic Tags | marketing, smartphone, social media
Summary | New technologies are becoming increasingly prevalent in the hospitality industry: contemporary guests want to make their reservations and check in via their smartphones rather than in person. Hotels are beginning to hire their own in-house tech staff for digital development. Parking spaces are administrated digitally, guest WiFi is expected to function well and be safe - some are even planning to replace room keys with face recognition software upon entering a hotel room.
Image Description | Image of hotel employees outside the entrance with tablets.
Image Tags | male(s), tablet
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