Number of Posts: 5
Posts 1 - 5
Farhad's and Mike's Week in Tech: A Snap and Google Tie-Up?
Newspaper | The New York Times
Date | 5.8.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, Google, Instagram, marketing, Snapchat
Summary | There is a rumor that Google might be interested in acquiring Snapchat. Instagram copies all features of Snapchat. Facebook has built a huge marketing company with Facebook itself and Instagram. Facebook is also working on improving its artificially intelligent chatbots so that they get better at understanding natural speech.
Image Description | Google and Snapchat logo.
Image Tags | Google, logo, Snapchat
YouTube Sets Policies To Restrict Extremism
Newspaper | The New York Times
Date | 18.6.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Google, marketing, threat, YouTube
Summary | Google has been using artificial intelligence to weed out offensive videos from YouTube and take them down. It is quite good at detecting nudity, graphic violence, and copyright violations. However, other less straightforward offensive material remains on the platform such as cultish sermons by extremist muslims. These are however not being monetized by displaying advertising next to them.
Image Description | An image of the London Tower and a portrait of a man.
Image Tags | female(s), male(s)
Mein bester Freund ist jetzt ein SMS-Butler
(My new best friend is an SMS butler)
Newspaper | Welt
Date | 28.1.2017
Language | German
Country | Germany
Topic Tags | emojis, Google, marketing, politeness, texting
Summary | A new text messaging service is available: an SMS butler. It is an actual human who can be contacted via text message at all times to perform little tasks like find out some simple information (that one is too lazy to Google) or order pizza. The former taks is free, the latter one costs a little extra. The butler takes a provision on services that require payment. He is however always very happy to perform his task - whether he gets paid or not. This is indicated by the obligatory smiley face attached to every message.
Image Description | N/A
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
Google ad controversy: what the row is all about
Newspaper | The Guardian
Date | 17.3.2017
Language | English
Country | UK
Topic Tags | Google, marketing, misunderstanding, YouTube
Summary | The new automized online advertising sale process is causing problems. Many advertisers are unhappy because their ads have appeared next to inapproproate content. Then YouTube has tried to classify more content as inappropriate. Because this flagging process is also partly automatizes, many videos with LGBT content or other innocent content are being discriminated against.
Image Description | A Getty image of a Google sign and a graphic about how programmatic advertising works.
Image Tags | computer/laptop, Google, male(s)
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