Number of Posts: 4
Posts 1 - 4
Monitor monikers: why what we call our robots matters
Newspaper | The Guardian
Date | 7.2.2017
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, threat
Summary | It is really odd how frequently artificial intelliigence assistants are anthropomorphized. They usually get a human-like name: Alexa, Cortana, Siri, or Amy and Andrew Ingram. This is in line with the larger project of chatbots, which is to make the internet more personalized. This trend to make everything technological more intuitive however suppresses critical thinking and is dangerous.
Image Description | Allstar image of the talking computer from the film 2001: a Space Odyssey.
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
Google ad controversy: what the row is all about
Newspaper | The Guardian
Date | 17.3.2017
Language | English
Country | UK
Topic Tags | Google, marketing, misunderstanding, YouTube
Summary | The new automized online advertising sale process is causing problems. Many advertisers are unhappy because their ads have appeared next to inapproproate content. Then YouTube has tried to classify more content as inappropriate. Because this flagging process is also partly automatizes, many videos with LGBT content or other innocent content are being discriminated against.
Image Description | A Getty image of a Google sign and a graphic about how programmatic advertising works.
Image Tags | computer/laptop, Google, male(s)
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
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