Number of Posts: 2
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Staatsmacht trifft Generation Youtube
(The government meets generation Youtube)
Newspaper | Tages-Anzeiger
Date | 24.5.2017
Language | German
Country | Switzerland
Topic Tags | politics, youth, YouTube
Summary | Russian parliamentarians have invited YouTuber Sasha Spilberg to speak about youth politics. After many corruption scandals, Russian politicians struggle to secure young voters' support. This is why they invited an online influencer - Spilberg has 5 mio subscribers on YouTube.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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