Number of Posts: 3
Posts 1 - 3
Mein bester Freund ist jetzt ein SMS-Butler
(My new best friend is an SMS butler)
Newspaper | Welt
Date | 28.1.2017
Language | German
Country | Germany
Topic Tags | emojis, Google, marketing, politeness, texting
Summary | A new text messaging service is available: an SMS butler. It is an actual human who can be contacted via text message at all times to perform little tasks like find out some simple information (that one is too lazy to Google) or order pizza. The former taks is free, the latter one costs a little extra. The butler takes a provision on services that require payment. He is however always very happy to perform his task - whether he gets paid or not. This is indicated by the obligatory smiley face attached to every message.
Image Description | N/A
Heute: Anrede
(Today: form of adress)
Newspaper | Die Zeit
Date | 18.2.2017
Language | German
Country | Germany
Topic Tags | email, marketing, politeness, word/writing
Summary | The German distinction between two different registers for the secon person singular pronoun seems to have deteriorated online. The polite form is hardly ever used online, for instance in email communication as though the digital medium makes it okay to suspend all rules of politeness. Even online companies gear their their online marketing communication towards digital intimacy (using "Du" instead of "Sie") so that users/customers are more friendly and forgiving of their company.
Image Description | N/A
‘Unicorn Food’ Is Colorful, Sparkly and Everywhere
Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.
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