Number of Posts: 4
Posts 1 - 4
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
Sie strengt sich nicht mal an
(She's not even trying)
Newspaper | Die Zeit
Date | 16.8.2017
Language | German
Country | Germany
Topic Tags | emojis, politics, YouTube
Summary | Angela Merkel was interviewed by German YouTubers and she succeeded in not adapting the the speediness of the internet and keeping her calm, slow speaking voice. To the question what her favorite emoji is, she said that she likes the smiling one. She does not very much identify with the angry emoji.
Image Description | Photograph of Angela Merkel and a YouTuber.
Image Tags | female(s)
Wenn Merkel gut drauf ist, verschickt sie diese Emojis
(If Merkel is in a good mood, she might send out emojis)
Newspaper | Welt
Date | 16.8.2017
Language | German
Country | Germany
Topic Tags | emojis, politics, YouTube
Summary | A few popular German YouTubers were given the opportunity to interview to most poweful woman on earth, Angela Merkel. The talked about some political issues but the most anticipated question was, which Angela Merkel's favorite emoji is. She responded with "the smiley" and if she is having a really good day, she might throw in a little heart emojis as well.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Page 1 of 1