Number of Posts: 8
Posts 1 - 8
Justice Dept. calls Apple's encryption fight 'a diversion'
Newspaper | Washington Post
Date | 10.3.2016
Language | English
Country | U.S.
Topic Tags | law, marketing, privacy, smartphone, threat
Summary | Ever since the FBI asked Apple to unlock a terrorist's iPhone, a huge debate around user privacy has ensued. Other tech companies side with Apple with the position that aiding the FBI at the expense of user privacy would open the gate for masses of future cases. The Justice Department however accuses Apple of purposefully making unbreachable smartphones, which may be good for user privacy (and thus for profit) but a huge problem for the police to be able to investigate criminal cases.
Image Description | Hand holding an iPhone.
Image Tags | hand(s), smartphone
Merkel says big internet firms 'distort perception': Chancellor demands Facebook and Google make their algorithms public
Newspaper | Mail Online
Date | 28.10.2016
Language | English
Country | UK
Topic Tags | Facebook, Google, marketing, politics, privacy
Summary | Merkel wants Facebook and Google to be more transparent and reveal the algorithms that select stories people see. She claimed that those algorithms distort our perception of reality. Internet giants don't agree with that; they said that viewers have access to a wide range of opinions.
Image Description | Photograph of Angela Merket speaking at a conference, photograph of the Facebook logo with the reaction buttons, and Twitter logo.
Image Tags | Facebook, female(s), logo, Twitter
Facebook backs down in race row: Will stop advertisers using 'ethnic affinity' to target housing, employment and credit ads
Newspaper | Mail Online
Date | 11.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook will stop its "ethnic affinity" practice that helps advertisers reach ethnic groups with housing, extension of credit, and employment ads. However, policymakers and civil rights leaders have been concerned about the use of the ethnic affinity option; those ads discriminate against people. The privacy and public policy manager at Facebook said that it is important to keep the option to include and exclude groups for advertisers.
Image Description | Screenshot of Facebook's 'Detailed Targeting' form, screenshot of a part of a Facebook page, photograph of a smartphone screen with social media logos on it
Image Tags | Facebook, logo, smartphone, social media
Free Tools to Keep Those Creepy Online Ads From Watching You
Newspaper | The New York Times
Date | 18.2.2016
Language | English
Country | U.S.
Topic Tags | marketing, privacy, threat
Summary | Many companies track potential customers' internet activity so that they find out when someone, for instance, has the flu and will likely respond to flu medication advertisements. They collect data about all users when they visit a tracking website and then tailor advertising to specific target groups. This is a violation of our privacy because this process is very obscure and it is difficult to protect oneself from it but there are a few softwares one can get to stop companies from tracking one's online activity.
Image Description | Hands typing on a laptop keyboard.
Image Tags | computer/laptop, hand(s)
"Sagt der Bewerber die Unwahrheit?"
("Is the applicant telling untruths?")
Newspaper | Die Zeit
Date | 2.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, smartphone
Summary | Many companies now take advantage of the huge amounts of data that we create on a daily basis by being online and carrying a smartphone on us at all times. Facebook tracks all our movements online even when we are not signed up. Our smartphone collects data about our whereabouts. Companies can buy this data to target us with specific advertising or to enhance their hiring process to include data from our social media activity. This way they can conduct analysis about how valuable each applicant would be to the company.
Image Description | N/A
Mein Heim, mein Google
(My home, my Google)
Newspaper | Die Zeit
Date | 19.5.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Google, marketing, privacy, texting
Summary | On Google's Innovation presentation, they have presented their new products. Everything is largely chatbot-based, they are coming out with a home assistant much like Amazon's Echo and some new Messaging apps through which businesses can offer in-app services, for instance restaurant reservations. The Messaging apps are also supposed to be able to suggest appropriate responses to content. Privacy is also an important topic, all these innovations are designed with maximum security in mind.
Image Description | Getty Images of Google representatives presenting innovations.
Image Tags | male(s)
Here's everything Facebook knows about you - and it's just plain creepy
Newspaper | Mirror
Date | 8.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | It is remarkable bordering on scary how much information Facebook has on its users in order to target them with specific advertising. Facebook is aware of such things as their users' gender, age, generation, parenthood, being a pet owner, knowing people who have recently had a wedding/birthday/etc., political affiliation, spending habits, housing situation (including square footage of their house!), traveling habits, consumption practices (groceries, liquor, cosmetics, etc), car situation (worth, likeliness to buy a new car and what kind, etc.), and what type of mom they are (soccer, trendy, etc.)!
Image Description | Reuters image of a male silhouette using a smartphone in front of a lit-up Facebook logo and a Getty image of a Facebook page reflected in a woman's glasses.
Image Tags | Facebook, female(s), hand(s), logo, male(s)
Werbung der Zukunft
(Advertising of the future)
Newspaper | Focus Online
Date | 26.10.2016
Language | German
Country | Germany
Topic Tags | marketing, privacy, social media
Summary | Online advertising investments are constantly rising. The Asian market has developed highly lucrative strategies to advertize efficiently on messengers and social media. It involves providing companies with advertising spots to reach their desired target groups. Some users take issue that their private data are being mined in order to classify them in target groups.
Image Description | N/A
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