Number of Posts: 6
Posts 1 - 6
So gefährlich ist die dunkle Seite der Online-Werbung
(This is how dangerous the dark side of online advertising is )
Newspaper | Welt
Date | 11.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Google, law, marketing, threat
Summary | Hackers have found new ways to enter people's computers more effectively. Online advertisements can run a malware script as soon as one is on the website where the advertisement is shown - without clicking on it. This is dangerous for all websites that display advertising - the biggest advertisers online being Facebook and Google.
Image Description | Image of the Google headquarters with a male silhouette in front of it.
Image Tags | Google, logo, male(s)
"Sagt der Bewerber die Unwahrheit?"
("Is the applicant telling untruths?")
Newspaper | Die Zeit
Date | 2.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, smartphone
Summary | Many companies now take advantage of the huge amounts of data that we create on a daily basis by being online and carrying a smartphone on us at all times. Facebook tracks all our movements online even when we are not signed up. Our smartphone collects data about our whereabouts. Companies can buy this data to target us with specific advertising or to enhance their hiring process to include data from our social media activity. This way they can conduct analysis about how valuable each applicant would be to the company.
Image Description | N/A
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Emojimode
(Emoji fashion)
Newspaper | Welt
Date | 14.8.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, marketing
Summary | Some think emojis are the bane of our existence, a regression into cave painting and giving up our sophistication of language. Others all for emojis and not prominent people in the fashion industry are designing pieces with emojis on them because emojis are all the rage.
Image Description | N/A
Mein Heim, mein Google
(My home, my Google)
Newspaper | Die Zeit
Date | 19.5.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Google, marketing, privacy, texting
Summary | On Google's Innovation presentation, they have presented their new products. Everything is largely chatbot-based, they are coming out with a home assistant much like Amazon's Echo and some new Messaging apps through which businesses can offer in-app services, for instance restaurant reservations. The Messaging apps are also supposed to be able to suggest appropriate responses to content. Privacy is also an important topic, all these innovations are designed with maximum security in mind.
Image Description | Getty Images of Google representatives presenting innovations.
Image Tags | male(s)
Werbung der Zukunft
(Advertising of the future)
Newspaper | Focus Online
Date | 26.10.2016
Language | German
Country | Germany
Topic Tags | marketing, privacy, social media
Summary | Online advertising investments are constantly rising. The Asian market has developed highly lucrative strategies to advertize efficiently on messengers and social media. It involves providing companies with advertising spots to reach their desired target groups. Some users take issue that their private data are being mined in order to classify them in target groups.
Image Description | N/A
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