Number of Posts: 11
Posts 1 - 10
Millennials: la pub doit émouvoir, divertir, informer et être multisupports
(Millennials: ads should move, entertain, inform, and be multichannel)
Newspaper | Le Figaro
Date | 3.6.2016
Language | French
Country | France
Topic Tags | marketing, TV, youth
Summary | To reach millennials, advertisers need to adapt their content and their media. Young people still watch TV, but they can use 2-3 screens at the same time; therefore, advertisers need to adapt their strategy and speak young people's code and language.
Image Description | N/A
D'où vient l'acronyme Osef ?
(Where does the acronym Osef come from?)
Newspaper | Le Figaro
Date | 15.12.2016
Language | French
Country | France
Topic Tags | hashtags, texting, Twitter, word/writing, youth
Summary | The term "osef" seems to be very popular among teenagers nowadays. It means "on s'en fout" (we don't care). The expression was born on Twitter and was preceded by a hashtag or mot-dièse (the English term won).
Image Description | N/A
À la télévision, les programmes sous influence grandissante du numérique
(On television, programs are under the influence of the digital)
Newspaper | Le Figaro
Date | 28.10.2016
Language | French
Country | France
Topic Tags | emojis, social media, TV, youth
Summary | The TV industry seems to be lacking inspiration. As a result, they are trying to find new ways to create new formats based on what can be found online. For instance, CBS introduced Candy Crush, a one-hour show inspired from the game. Moreover, emojis will also make an appearance on TV. Indeed, in "The Great Emoji Challenge", participants will have to decode emoji messages in order to win money. The idea is to draw millenials' attention.
Image Description | N/A
«Jpp», «wtf», «oklm»... maîtrisez-vous le parler jeune?
("Jpp", "wtf", "oklm"... do you master teenagers' language?)
Newspaper | Le Figaro
Date | 25.8.2016
Language | French
Country | France
Topic Tags | abbreviations, language threat, texting, youth
Summary | Young people tend to use a lot of words and abbreviations that are unintelligible, according to many parents and professors. Their language is very creative and is influenced by our ancestors' language. Writer Stéphane Ribeiro claims that young people's language is a melting pot; it is a mix of American and historical expressions. Moreover, the language used by today's youth has been influenced by new technologies and the texting culture. It is not a threat to the French language; language is constantly changing and evolving
Image Description | Photograph of five young people looking happy, screenshots of two tweets depicting the use of abbreviations, and "Top Wesh" video.
Image Tags | female(s), male(s), text, Twitter
La cure de Selena Gomez: décrocher du smartphone
(Selena Gomez's therapy: hanging up her smartphone)
Newspaper | 20 minutes
Date | 2.12.2016
Language | French
Country | Switzerland
Topic Tags | (mental) health, addiction, smartphone, youth
Summary | Selena Gomez has been suffering from depression. She got off her smartphone for 90 days and felt much better. The experience was relaxing and invigorating. Even though Selena Gomez is trying to limit her time online, she is still very popular on Instagram.
Image Description | Photograph of Selena Gomez and screenshot of one of her Instagram posts.
Image Tags | female(s), Instagram
Les jeunes passent plus de temps sur le net
(Young people spend more time online)
Newspaper | 20 minutes
Date | 9.11.2016
Language | French
Country | Switzerland
Topic Tags | addiction, research/study, smartphone, social media, threat, youth
Summary | According to a study, young people spend an average of 2 hours and 30 minutes online during the week, and 3 hours and 40 minutes on the weekend. Also, young people cannot live without their smartphone. They don't usually use their phone to make phone calls or text; they rather use their phone for social media (e.g. Snapchat, Instagram). Even though young people spend a lot of time on their phone, they still meet with friends face-to-face. Smartphones do not replace physical relationships. Finally, families should have rules for new media use at home.
Image Description | Photograph of a group of teenagers (their faces are cut off from the picture); they are sitting next to each other using their phones.
Image Tags | smartphone
C'est la rentrée à l'école numérisée
(It's the start of the digital school year)
Newspaper | Le Temps
Date | 30.8.2016
Language | French
Country | Switzerland
Topic Tags | childhood, digitized education, school, smartphone, youth
Summary | A school principal explains how digital devices can help children learn. He wants to progressively digitize 50% of the school material. Smartphones and laptops don't ruin the school system; we just need to know how to use them. At his private school, everyone has a an iPad where they can find their class material. Now, the school provides each child with an iPad, but soon everyone will bring their own device. Our digitized society has the advantage of tightening social relationships between people, which is something not everyone agrees with.
Image Description | Photograph of a child using a tablet.
Image Tags | chart, female(s), male(s), school, tablet
Des camps de désintox pour pour accros au smartphone
(Rehab camps for smartphone addicts)
Newspaper | 24 heures
Date | 12.3.2016
Language | French
Country | Switzerland
Topic Tags | addiction, brain, childhood, smartphone, technology-free, youth
Summary | South Korea is one of the most digitally connected countries. As a consequence, 1 out of 10 children is addicted to internet and other digital devices. Rehab camps for young internet addicts is supposed to help children live without digital devices. In those camps, children go hiking, play guitar, and read paper books. Rehab can be tough; it is almost the same process as for alcoholics or drug addicts. At the end of the camp, those young people know how to appreciate real life and have to find out what the causes of their escape to the virtual world are.
Image Description | Photograph of young people in South Korea playing video games in a room full of computers.
Image Tags | computer/laptop, game, male(s)
Un festival bannit les téléphones portables
(A festival banned cell phones)
Newspaper | 20 minutes
Date | 27.5.2016
Language | French
Country | Switzerland
Topic Tags | addiction, smartphone, technology-free, youth
Summary | A small festival in Zug decided to ban cell phones so that people can enjoy the festival and live the "present". Smartphones are useful, but it is annoying when people spend most of their time on them. This new rule is a good marketing strategy; it allows the festival to be noticed. However, the restriction couldn't be applied to other big festival such as Paleo Festival or Montreux Jazz Festival.
Image Description | Series of four photographs portraying young people and shots of the festival layout.
Image Tags | female(s), male(s), smartphone
Ce qui se passe quand on se dispute via WhatsApp
(What happens when we fight on WhatsApp)
Newspaper | 20 minutes
Date | 7.9.2016
Language | French
Country | Switzerland
Topic Tags | privacy, youth
Summary | It might be better for young people not to talk about private issues via text messages. A counselor explains that online conversations and face-to-face conversations are similar for young people. If they have "talked" to someone, it usually means they had a digital or online exchange. However, to resolve personal issues, online conversations are not the best medium; they might even worsen the situation. The counselor's suggestion would be to write a letter. Finally, the image that people have of young people (connected and isolated) is not necessarily true.
Image Description | Series of 7 photographs portraying young people on a digital device (smartphone, tablet).
Image Tags | female(s), male(s), smartphone, tablet
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