Number of Posts: 10
Posts 1 - 10
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Es postet, also bin ich
(It posts so I am)
Newspaper | Die Zeit
Date | 19.7.2016
Language | German
Country | Germany
Topic Tags | brain, emojis, language threat, selfie, social media
Summary | In his new book called "Facebook generation", Roberto Simanowski positions himself between the cultural pessimists and the digital euphorics. He does fear for our language competence and tied to it our memory. We tend to posts selfies and emojis rather than put our feelings into words. We tend to post a link to a song, a video, or an article rather than paraphrase that information make our point in an original sentence. This leads to the degeneration of our language ability and that inability to process information in our own words prevents the creation of memories. Instead we leave a huge digital data trail online.
Image Description | Woman's hands holding a smartphone while using a laptop.
Image Tags | computer/laptop, female(s), hand(s), smartphone
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Teen poses for sick selfie with car wreck after crash that killed truck driver in a fireball
Newspaper | Mirror
Date | 6.4.2016
Language | English
Country | UK
Topic Tags | emojis, social media
Summary | A teenager was involved in a car accident that killed a truck driver. The teenager then posted a selfie with the wreck of his volvo and added a teardrop emoji next to "RIP Volvo". The truck driver's widow was angry and disgusted that the boy shared the picture on social media three days after the accident.
Image Description | N/A
À la télévision, les programmes sous influence grandissante du numérique
(On television, programs are under the influence of the digital)
Newspaper | Le Figaro
Date | 28.10.2016
Language | French
Country | France
Topic Tags | emojis, social media, TV, youth
Summary | The TV industry seems to be lacking inspiration. As a result, they are trying to find new ways to create new formats based on what can be found online. For instance, CBS introduced Candy Crush, a one-hour show inspired from the game. Moreover, emojis will also make an appearance on TV. Indeed, in "The Great Emoji Challenge", participants will have to decode emoji messages in order to win money. The idea is to draw millenials' attention.
Image Description | N/A
"Kinder wissen oft genau, was sie ins Netz stellen können"
("Children often know exactly what they can put on the web")
Newspaper | Berliner Morgenpost
Date | 24.9.2016
Language | German
Country | Germany
Topic Tags | emojis, selfie, Snapchat, social media
Summary | Selfies are the quintessential symbol of contemporary society. Selfies are less for remembrance like holidasy photos used to be but for instant communication - to let someone know how one feels, where one is, and what one is doing. The expression of emotions through selfies adopts the function of emojis but in a personalized way. Some people opt for reproducing trends such as the duckface while others strive towards originality. Snapchat is very popular because it is short-lived and there is less pressure to be perfect which is commonly known about selfies otherwise.
Image Description | N/A
El impacto de la redes sociales en el lenguaje
(The impact of social media on language)
Newspaper | infobae
Date | 3.7.2016
Language | Spanish
Country | Argentina
Topic Tags | emojis, language threat, social media, spelling
Summary | Social media have an impact on the Spanish language with the adoption of new words such as "tuitear" (to tweet) or googlear (to google). Linguist Silvia Ramirez Gelbes claims that language is alive; it is growing, changing, and adopting new words. The introduction of new words in a language is not anything new; for example, when planes were first created, the aeronautical world had to create new words. Gelbes also states that people (and not authorities) are the ones who decide which words are to be used. Moreover, she says that although we live in a "visual culture", emojis are not a threat to our language; they should be viewed as a complement. Finally, people write more, so we witness a multiplication of spelling mistakes, but new technologies don't have a negative impact on spelling.
Image Description | Photograph of a man holding a speech bubble with different symbols related to new technologies, and five Twitter links to other related infobae articles.
Image Tags | emojis, male(s), Twitter
Muttis Welt
(Mommy’s world)
Newspaper | Sonntagszeitung
Date | 28.8.2016
Language | German
Country | Switzerland
Topic Tags | emojis, social media
Summary | Three women from Boston developed an app with 250 new emojis all depicting various aspects of parenthood and especially motherhood. The emojis address taboo topics of childcare and pregnancy such as being in labor, baby’s spit-up, and milk-pumping. Many parents however overshare these personal experiences on social media; a phenomenon previously named ‘sharenting’.
Image Description | Digital image representing three pregnant women emojis.
Image Tags | emojis, female(s)
New York Public Hospitals Use Emojis to Reach Young People About Sex
Newspaper | The New York Times
Date | 17.7.2016
Language | English
Country | U.S.
Topic Tags | emojis, social media, youth
Summary | New York City hospitals are now trying to get young people's attention on social media to inform them about free, confidential sexual health services. The advertisement campaign includes emojis, for instance the question "Need to talk to someone about 'it'?" accompanied by an eggplant emoji or bird and bee emojis. They talked to youths in focus groups and determined that this might be the best way to reach them. The campaign is particularly important because many youth report that they do not approach their parents with questions concerning sexual health. Critics of the campaign however say that the advertisements might be too ambiguous and difficult to understand for people who are only just learning English.
Image Description | Two advertisements of the question "Need to talk to someone about 'it'?" accompanied by an eggplant emoji and bird and bee emojis.
Image Tags | emojis
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