Number of Posts: 2
Posts 1 - 2
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
That time when ‘that time when’ took over the Internet #InstantNostalgia
Newspaper | Washington Post
Date | 15.9.2016
Language | English
Country | U.S.
Topic Tags | hashtags, research/study, social media
Summary | It has become customary to frame anecdotal posts on social media with the phrase "that time when" or "that akward moment when". Sometimes it is even used to describe events that have just happened, even though it is a formulation that suggests an old memory. This linguistic strategy thereby creates an air of nostalgia around the memory and makes it iconic. Linguists suggest that the usage of the demonstrative "that" suggests that sender and receiver of the message have shared memories. This is why many celebrities use this construction to create a false sense of intimacy with their fans online.
Image Description | GIF of a woman taking a selfie and posting it to social media.
Image Tags | female(s), gifs, smartphone, social media
Page 1 of 1