Number of Posts: 6
Posts 1 - 6
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Facebook users are all smiles over emoji
Newspaper | USA Today
Date | 26.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, Facebook
Summary | Facebook introduced a new way to express oneself on the social network: people can use emoji-like reaction buttons to represent love, laughter, anger, surprise and sadness. The "like" button was not always appropriate (e.g. to comment on a post about a death). People mostly think that the new reactions are fun. Other people are disappointed that Facebook didn't add a dislike button.
Image Description | N/A
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
Image Description | N/A
Celebs the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Blac Chyna and other celebrities have broken into a new business with their own emoji apps. Celebrities such as Drake have a marketing strategy: they release a brand and give it to the fans. They also make a lot of money with that.
Image Description | N/A
Apple swaps out pistol emoji for green water gun
Newspaper | USA Today
Date | 3.8.2016
Language | English
Country | U.S.
Topic Tags | emojis
Summary | Apple decided to remove the gun emoji and replace it with a water pistol. The group "New Yorkers Against Gun Violence" has been protesting so that Apple would remove the emoji. Although changing an emoji won't stop gun violence, it is still a symbolic statement.
Image Description | N/A
Celebs: the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Many celebrities now sell apps with personalized emojis about them, for instance Kim Kardashian, Blac Chyna, Ariana Grande, and many others. Selling emojis of one's brand brings more than app sales revenue: everytime a fan uses one's emoji, it's free marketing. Emojis are crucial merchandise now that over 90% of the online population regularly use emojis.
Image Description | Portrait of Blac Chyna.
Image Tags | female(s)
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