Number of Posts: 2
Posts 1 - 2
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
'Chatbots' are coming
Newspaper | USA Today
Date | 7.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, research/study, WhatsApp
Summary | The future is artificially intelligent. All major digital companies seem to see the most potential in messenger-based, artificially intelligent chatbots. Studies have shown that people value messaging services most highly on their smartphones so any innovation needs to be accessible through a messaging service. WhatsApp is a very significant one, it has 900 mio users.
Image Description | Getty image of Mark Zuckerberg in front of the Facebook Messenger logo and a screenshot of an Uber chatbot conversation.
Image Tags | Facebook, logo, male(s)
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