Number of Posts: 14
Posts 1 - 10
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Hieroglyphen von heute
(Hieroglyphs of today)
Newspaper | Die Zeit
Date | 30.3.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, research/study, translation
Summary | Emojis have permeated contemporary life in all aspects. Experts say it is the most quickly expanding language worldwide.Companies are being hired to Interpret emojis for adverising, and the police have to rely on emoji experts when text messages are part of the evidence. Whole books have been translated into emoji.
Image Description | Emoji riddles.
Image Tags | emojis
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Los emoticonos invaden nuestra conversación
(Emoticons are invading our conversation)
Newspaper | El País
Date | 18.10.2016
Language | Spanish
Country | Spain
Topic Tags | emojis, language threat, word/writing, youth
Summary | Craig Federighi claimed that the chidren of tomorrow won't be know how to write with words anymore. The problem does not only lie in the use of abbreviations, but also in the rise of emojis. Now, if you text someone, you can substitue words with emojis. It seems that using emojis in our conversations is a very efficient way to communicate.
Image Description | Video about the use of emojis and image of an Apple keyboard and a new text
Image Tags | emojis, keyboard, text
¿Limitan los emoticonos nuestra capacidad de expresión?
(Do emojis limit our capacity to express ourselves?)
Newspaper | El País
Date | 27.10.2016
Language | Spanish
Country | Spain
Topic Tags | emojis, language threat, translation
Summary | The fact that Fred Benenson translated Moby Dick in emojis actually reflects the importance of emojis in today's society. Our keyboards can already offer emoji alternatives to written words. After thousands of years of progress, are we regressing back to the Egyptian time? Some people fear that the rise of emoji might limit our capacity to express ourselves and lead us to simplicity. Those who defend emojis claim that they are the natural result of the evolution of communication.
Image Description | Photograph of a hand holding a smartphone; on the screen there is a text conversation with emojis
Image Tags | emojis, hand(s), smartphone, text
Emojis: Are they changing how we communicate with each other?
Newspaper | CBC News
Date | 3.4.2016
Language | English
Country | Canada
Topic Tags | emojis, language threat, texting
Summary | A professor of new media studies often uses emojis in her texts. She says that they fill a gap in our communication, and that they are a language allowing people to express themselves well via text messages. Using emojis is also informal, fast, and creative. However, other people don't like emojis because they are replacing words. A retired university professor claims that she would rather see people express their feelings with words. The founder of "Emogi" says that emojis are changing (in a good way) the way we communicate. Indeed, emojis allow people to convey things that they wouldn't be able to convey with words alone. Emojis are not destroying language.
Image Description | Image of the 'face with tears of joy' emoji, screenshot of a chat conversation, series of Apple emojis, image of the 'poop emoji', and photograph of the Oxford Dictionary of English next to a cake representing the 'face with tears of joy' emoji.
Image Tags | dictionary, emojis
Emojis on council tax bills: Council puts crying face on residents' statements
Newspaper | Telegraph
Date | 14.12.2016
Language | English
Country | UK
Topic Tags | emojis, language threat, law, politeness
Summary | Lambeth citizens are getting emojis on their tax correspondence with their local authorities. To be exact: crying face emojis. One resident tweeted her tax calculations with a crying face emoji next to het balance due. Many find this distasteful since many people struggle to pay their taxes and emojis are just inappropriate for government communication. Emojis are one of the fastest growing languages ever recorded in history and they have surpassed their precursors, Egyptian hieroglyphs, which took centuries to develop.
Image Description | Tweet showing the tax document with emoji.
Image Tags | emojis, Twitter
Les « emoji » constituent-ils un langage à part entière?
(Are emojis part of a fully-fledged language?)
Newspaper | Le Monde
Date | 15.3.2016
Language | French
Country | France
Topic Tags | emojis, language threat, research/study
Summary | In 2015, an emoji was chosen as the word of the year, and two years before that, the novel Moby Dick was translated in emojis. Emojis are everywhere; are they becoming a new universal language? Two linguists conducted a study and revealed that emojis are like a cultural mirror. They also investigated emoji use in different countries and revealed geographical differences in the type of emoji used. Emojis are not a language; they are a complement to language. Some people might think it’s a language because emojis look like hieroglyphics. Emojis are mostly used to transmit emotions.
Image Description | Photograph of a hand clicking on several emojis on a screen, and screenshot of Andy Murray's tweet composed of emojis.
Image Tags | emojis, hand(s), tablet, Twitter
L’emoji, un caractère envahissant
(The emoji, an invading character)
Newspaper | Le Monde
Date | 10.5.2016
Language | French
Country | France
Topic Tags | emojis, language threat
Summary | The Unicode Consortium (UC) was accused of spending too much time on emojis and not enough time on minority languages. Michael Everson complained because his propositions (e.g. coding medieval punctuation marks) have been ignored by the UC. However, the UC only counts 1500 emojis out of 120000 characters. Accoding to linguist Gretchen McCulloch, emojis are not a fully-fledge language; they are a complement to language.
Image Description | Screenshot of a new text message with with many different emojis.
Image Tags | emojis, text
Apple transforme son emoji pêche
(Apple transforms its peach emoji)
Newspaper | Le Figaro
Date | 3.11.2016
Language | French
Country | France
Topic Tags | emojis, language threat, spelling
Summary | Not everyone agrees with the new iOS update; some emojis have disappeared. For instance, the old peach emoji was replaced by another emoji that looks more like an apricot. Changing emojis is another way of saying "you should write this way and not that way", which is similar to a spelling reform. Emojis are becoming political. Finally, emojis are not a threat to language; they are a way to complement it.
Image Description | Images of the old and new peach emojis, and photograph of a cap with the message "make peach (picture of the new peach emoji) peach (picture of the old peach emoji) again".
Image Tags | emojis
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