Number of Posts: 2
Posts 1 - 2
Millennials: la pub doit émouvoir, divertir, informer et être multisupports
(Millennials: ads should move, entertain, inform, and be multichannel)
Newspaper | Le Figaro
Date | 3.6.2016
Language | French
Country | France
Topic Tags | marketing, TV, youth
Summary | To reach millennials, advertisers need to adapt their content and their media. Young people still watch TV, but they can use 2-3 screens at the same time; therefore, advertisers need to adapt their strategy and speak young people's code and language.
Image Description | N/A
À la télévision, les programmes sous influence grandissante du numérique
(On television, programs are under the influence of the digital)
Newspaper | Le Figaro
Date | 28.10.2016
Language | French
Country | France
Topic Tags | emojis, social media, TV, youth
Summary | The TV industry seems to be lacking inspiration. As a result, they are trying to find new ways to create new formats based on what can be found online. For instance, CBS introduced Candy Crush, a one-hour show inspired from the game. Moreover, emojis will also make an appearance on TV. Indeed, in "The Great Emoji Challenge", participants will have to decode emoji messages in order to win money. The idea is to draw millenials' attention.
Image Description | N/A
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