Number of Posts: 7
Posts 1 - 7
Full stream ahead in YouTube election season
Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
WhatsApp Introduces End-to-End Encryption
Newspaper | The New York Times
Date | 5.4.2016
Language | English
Country | U.S.
Topic Tags | Facebook, law, privacy, threat, WhatsApp
Summary | Facebook has introduced end-to-end encryption for all WhatsApp communication including one-on-one and group chats and multimedia data sent in chats. This is a step to protect user privacy because breaches have happened in the past. The federal government however opposes this step because it denies the police access to communications which may be crucial to crack criminal cases.
Image Description | WhatsApp and Facebook logos.
Image Tags | Facebook, logo, WhatsApp
'Chatbots' are coming
Newspaper | USA Today
Date | 7.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, research/study, WhatsApp
Summary | The future is artificially intelligent. All major digital companies seem to see the most potential in messenger-based, artificially intelligent chatbots. Studies have shown that people value messaging services most highly on their smartphones so any innovation needs to be accessible through a messaging service. WhatsApp is a very significant one, it has 900 mio users.
Image Description | Getty image of Mark Zuckerberg in front of the Facebook Messenger logo and a screenshot of an Uber chatbot conversation.
Image Tags | Facebook, logo, male(s)
Wikipedia is fixing one of the Internet's biggest flaws: Online comments sections
Newspaper | Washington Post
Date | 26.10.2016
Language | English
Country | U.S.
Topic Tags | politeness, social media, threat
Summary | Comment sections on any internet page of social media platform are notorious for displaying the worst in people. Social media is designed in such a way that it shelters its users into 'ideological echo chambers' and the isolation effect of the internet liberates people to be cruel with their language. Wikipedia has somehow managed to have a fairly respectful forum culture on their website even though it has not always been like this.
Image Description | The Wikipedia logo multiple times.
Image Tags | logo, Wikipedia
Twitter Addresses Troll Problem. Again.
Newspaper | The New York Times
Date | 15.11.2016
Language | English
Country | U.S.
Topic Tags | cyberbullying, Facebook, fake news, threat, Twitter
Summary | Twitter has a huge problem with trolls. Many users harrass other users on the platform and Twitter is always trying to do something about it with little success. But at least they are trying - Facebook is rejecting any responsibility for fake news spread on their platform.
Image Description | Getty image of the Twitter icon on a building.
Image Tags | logo, Twitter
For Millions of Immigrants, a Common Language: WhatsApp
Newspaper | The New York Times
Date | 21.12.2016
Language | English
Country | U.S.
Topic Tags | privacy, WhatsApp
Summary | WhatsApp is hugely popular in South America, Europe, India, Africa, and among the masses of refugees fleeing from the Middle East at the moment. It has transformed the refugee and immigrant experience, enabling people who are in a lonely, desperate situation in their lives to stay connected with their loved ones. Refugees use WhatsApp for strategic communication as well, to call for help or let their families know that they are safe, they can send photographs and make free calls provided they have access to WiFi. Their WhatsApp communication is also encrypted, making it safe for those moving through different countries without legal permission. Expats and immigrants can now partake in the daily lives of their friends and family back home by easily sending pictures back and forth and simply communicating more - something that was very expensive even a few years ago.
Image Description | GIF of a WhatsApp icon globe spinning around.
Image Tags | logo, WhatsApp
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