Number of Posts: 2
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In Social Media Era, Selfies Are the New Tupperware Parties
Newspaper | The New York Times
Date | 25.8.2017
Language | English
Country | U.S.
Topic Tags | Facebook, marketing, selfie
Summary | The old door-to-door sales and Tupperware party strategy has been revolutionized by social media. Now private consultants to these companies advertize the product on their Facebook accounts or organize Facebook parties where users gather in a Facebook group and witness the exclusive publishing of product information in that group. A company selling a eyelash enhancing serum has made hundreds of millions of dollars in profit because their private consultants sold the product on Facebook with before and after selfies.
Image Description | Fake eyelashes and the eyelash enhancing serum.
Niedlichkeit hat ihren Preis
(Cuteness has its price)
Newspaper | Die Zeit
Date | 20.1.2017
Language | German
Country | Germany
Topic Tags | marketing, privacy, selfie, threat
Summary | A new popular app in China called Meitu lets users edit their selfies. The process includes a beautification filter which enlarges the eyes and adds glitter and a rosy hue to the selfie. The app however suspiciously asks for permission to a lot of user data which does not seem to be necessary for an image editing app. The app likely collects all this data about their users so that they can sell their information to advertizers who want to target specific groups. All free apps have a hidden price.
Image Description | Selfie with the Meitu beautification filter.
Image Tags | female(s), selfie
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