Number of Posts: 3
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How to Protect Your Privacy as More Apps Harvest Your Data
Newspaper | The New York Times
Date | 2.5.2017
Language | English
Country | U.S.
Topic Tags | law, marketing, privacy, smartphone, threat
Summary | Many smartphone apps can be used for free, or rather one does not have to pay money to use it. However, if the app is not from a non-profit organization, users pay in some other way that may be obscure to them. Usually free for-profit apps collect data abou their users that they can sell to advertisers. The only way to protect oneself from this is to carefully read the terms and conditions, even if they are in legalese. If one does not like the level of privacy provided by an app, the only certain way to avoid data exploitation is not to download the app.
Image Description | Illustration of a hand holding a smartphone where eyes are hidden behind the app icons.
Image Tags | hand(s), smartphone
So gewaltig wie die Erfindung der Schrift
(As huge as the invention of writing)
Newspaper | Welt
Date | 21.6.2017
Language | German
Country | Germany
Topic Tags | (mental) health, artificial intelligence, cyberbullying, Facebook, law, marketing, politics, threat
Summary | The digitalization is the most significant development of our time. Created for the democratization of information, it can however also be used for the opposite. The Chinese government are already using the internet as a means to survey their citizens and assess their loyalty. Artificial intelligence technologies are in place to calculate the shortest way to your destination, predict crimes, predict illnesses and cancer risks, as well as what book you will buy next. Amazon sends customers unsolicited products because the loss of having to return the product by mail is smaller than the profit of the customer keeping the well suggested item. Facebook has been created to connect people within a community but the platform cannot battle the hate language and cyberbullying to the extent that it influences presidential elections.
Image Description | Heisenberg media image of the author at a public speaking event with another man.
Image Tags | male(s)
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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