Number of Posts: 3
Posts 1 - 3
Facebook’s 'spammy' chatbots must improve - and fast
Newspaper | The Guardian
Date | 14.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook's chatbots must improve; people have been complaining about bots' nonsensical answers and spams. Chatbots are not new, but thanks to Facebook, brands and publishers can reach users more easily.
Image Description | Photograph of a hand holding a smartphone displaying the Messenger Platform beta, screenshots of three conversations with bots
Image Tags | hand(s), smartphone, text, Twitter
Does dark social have a bright future?
Newspaper | The Guardian
Date | 19.12.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing, social media
Summary | Our social media posts don't reveal who we really are. According to a research, it seems that in private users like reading about crime, fashion and celebrities. In public, users share (but don't read) articles about books, wine and the arts. This is a problem for advertisers; the posts we share make us look good, but they can't be trusted. 'Dark social' is the solution; marketers will have access to the content of our conversations (on non public social networks) to personalize their products. Also, using artifical intelligence and natural language processing, marketers will be able to deliver to personal events and products.
Image Description | N/A
Stuck on smileys: the role of emojis in business
Newspaper | The Guardian
Date | 20.7.2016
Language | English
Country | UK
Topic Tags | emojis, marketing
Summary | Emojis can help businesses communicate better. People can use emojis at work in informal situations. Google or eBay employees for instance use platforms such as WhatsApp or Google Messenger in order to make the sharing of information easier. Also, using emojis with colleague on the same level can help develop closer relationships. Finally, companies use emojis to communicate with their customers. Therefore, companies build brand awareness.
Image Description | N/A
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