Number of Posts: 5
Posts 1 - 5
Messenger met les marques en contact avec leurs clients
(Messenger brings together brands and their customers)
Newspaper | Le Figaro
Date | 12.4.2016
Language | French
Country | France
Topic Tags | artificial intelligence, marketing
Summary | Bots might be the future of big companies such as Facebook. In France, the train company SNCF and the insurance company Axa Shift were the first ones to introduce bots. Chatbots were born in 1950, but they only became popular with the introduction of Siri in 2011 (the iPhone's assistant). With bots, people will be able to book a cab or check their bank information on their phone. Bots wouldn't replace apps; they would make the use of apps easier.
Image Description | N/A
Les youtubeuses mode, une véritable industrie
(Fashion youtubers, a real industry)
Newspaper | Les Echos
Date | 27.5.2016
Language | French
Country | France
Topic Tags | marketing, YouTube
Summary | A showroom called "Get Beauty" is going to gather 70 YouTube vloggers. Together, the 70 female youtubers have 1,5 billion viewed videos. Thanks to brand content, the trend is becoming a real industry. 9 out of 10 people have already bought a product after watching a video on YouTube. Those fashion youtubers have the same language as their target audience.
Image Description | Collage of various female youtubers.
Image Tags | female(s)
L'art du retweet appliqué à la lettre de motivation
Newspaper | Le Monde
Date | 8.1.2016
Language | French
Country | France
Topic Tags | marketing, Twitter
Summary | Youcef Boualem applied to a job at Fred & Farid and created a cover letter using retweets. Although Twitter does not speak professional language, it is more fun. His letter has been shared multiple times by different media. More than ten communication agencies contacted him for an interview. Boualem was inspired by one of Fred & Farid's communication campaigns for Biocoop based on recycled tweets.
Image Description | N/A
Vous voulez vous séparer? Dites-le avec une aubergine
(Do you want to break up? Say it with an eggplant)
Newspaper | Le Monde
Date | 14.4.2016
Language | French
Country | France
Topic Tags | emojis, marketing
Summary | Forget red roses and hearts; if you want to declare your love, you can now send an eggplant. The company Eggplantmail.com proposes to send the vegetable anonymously with a personalized message for 9,99 dollars. Jack Kanyon (the founder) created the company as a joke, but it became very successful (more than 100 orders a day).
Image Description | N/A
Millennials: la pub doit émouvoir, divertir, informer et être multisupports
(Millennials: ads should move, entertain, inform, and be multichannel)
Newspaper | Le Figaro
Date | 3.6.2016
Language | French
Country | France
Topic Tags | marketing, TV, youth
Summary | To reach millennials, advertisers need to adapt their content and their media. Young people still watch TV, but they can use 2-3 screens at the same time; therefore, advertisers need to adapt their strategy and speak young people's code and language.
Image Description | N/A
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