Number of Posts: 18
Posts 1 - 10
Review: When the Digital World Is Judging Your Every Thought
Newspaper | The New York Times
Date | 17.3.2016
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, threat
Summary | The new novel "I Hate The Internet" by Jarett Kobek poses a lot of interesting questions about how social media is affecting our society. The main question is: why is everyone willingly giving away their intellectual property on platforms owned by for-profit corporations? How did these capitalist platforms become to be perceived as the most appropriate space to exercise one's freedom of speech? Wannabe social activists think they are helping a cause by posting provocative comments on social media but few people are getting active for real social change.
Image Description | Image of the book and a portrait of the author holding a giant plush emoji.
Image Tags | emojis, male(s)
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
What Chatbots Reveal About Our Own Shortcomings
Newspaper | The New York Times
Date | 24.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, misunderstanding, threat, Twitter
Summary | Artificial intelligence is the new big thing but it is mostly geared towards commercial services like ordering pizza, etc. Microsoft for instance proudly announced that their AI assistant can now even understand slang inputs. But this way of learning from actual users has shown to be risky when Microsoft released their AI robot Tay on Twitter and people trolled them by teaching Tay offensive things.
Image Description | Illustration and a GIF of smartphones typing.
Image Tags | gifs, smartphone, text
The Week in Tech: Facebook Live, a More Civil Reddit and Yahoo’s Odd Deal-Making
Newspaper | The New York Times
Date | 9.4.2016
Language | English
Country | U.S.
Topic Tags | censorship, cyberbullying, Facebook, marketing, politeness, Twitter
Summary | Reddit has for the first time in its existence enabled users to block other users from commenting. This enables censorship of less desirable opinions. Twitter landed the exclusive deal to live stream a football game on their platform, a deal Facebook was initially after since they are better known for their LiveStream service than Twitter. This is a high-profile marketing campaign for Twitter. Also, Yahoo is trying to sell itself.
Image Description | An image of a smartphone showing a livestreamed interview.
Image Tags | female(s), male(s), smartphone
Justice Dept. calls Apple's encryption fight 'a diversion'
Newspaper | Washington Post
Date | 10.3.2016
Language | English
Country | U.S.
Topic Tags | law, marketing, privacy, smartphone, threat
Summary | Ever since the FBI asked Apple to unlock a terrorist's iPhone, a huge debate around user privacy has ensued. Other tech companies side with Apple with the position that aiding the FBI at the expense of user privacy would open the gate for masses of future cases. The Justice Department however accuses Apple of purposefully making unbreachable smartphones, which may be good for user privacy (and thus for profit) but a huge problem for the police to be able to investigate criminal cases.
Image Description | Hand holding an iPhone.
Image Tags | hand(s), smartphone
Free Tools to Keep Those Creepy Online Ads From Watching You
Newspaper | The New York Times
Date | 18.2.2016
Language | English
Country | U.S.
Topic Tags | marketing, privacy, threat
Summary | Many companies track potential customers' internet activity so that they find out when someone, for instance, has the flu and will likely respond to flu medication advertisements. They collect data about all users when they visit a tracking website and then tailor advertising to specific target groups. This is a violation of our privacy because this process is very obscure and it is difficult to protect oneself from it but there are a few softwares one can get to stop companies from tracking one's online activity.
Image Description | Hands typing on a laptop keyboard.
Image Tags | computer/laptop, hand(s)
The rise of Uber means less love for London’s traditional black cabs
Newspaper | Washington Post
Date | 1.1.2016
Language | English
Country | U.S.
Topic Tags | marketing, smartphone, threat
Summary | The app Uber is taking up much of official taxi companies' business. The iconinc London cab is endangered. Uber offers much cheaper rides than taxi cabs because the drivers do not have to go through any training - they just use their smartphone's GPS to drive customers. Customers also use their smartphone apps to hail an Uber ride.
Image Description | N/A
Facebook Groups Act as Weapons Bazaars for Militias
Newspaper | The New York Times
Date | 6.4.2016
Language | English
Country | U.S.
Topic Tags | Facebook, law, marketing, threat
Summary | Since Facebook has enabled the transmission of payments via the site, it has seen an increase of commerce on the platform. Most worryingly, many Middle Eastern Facebook group pages advertise and apparently sell fire arms (everything from pistols over machine guns to missiles) via Facebook. Facebook has forbidden the sale of fire arms on their platform but they have to rely on users to report such cases.
Image Description | Images of the weapons on sale on Facebook, ISIS fighters, and refugee boats.
Image Tags | Facebook, male(s)
'Chat bots' ready to take aim at big money
Newspaper | USA Today
Date | 13.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook is opening its messenger to businesses. They can now market their services on the Facebook messenger and enable users to make purchases or talk to cusomer service through the messenger. The service is operated by artificial intelligence chatbots and is an attempt by Facebook to "own more of consumers' 'mobile moments.' "
Image Description | N/A
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
Image Description | N/A
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