Number of Posts: 3
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Digitales Leben: Der Boom der Emojis
(Digital life: The boom of emojis)
Newspaper | Handelszeitung
Date | 22.5.2015
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, smartphone
Summary | Emojis can no longer be avoided. People from all ranks of life are using them. Companies even use them in marketing and have to regulate their use; the eggplant emoji is inappropriate. Every smartphone has a few hundred emojis available and an app exists that lets users communicate with emojis only – it is called Emojli.
Image Description | Digital image representing different emojis.
Image Tags | emojis
Händler ohne Waren
(Merchants without merchandise)
Newspaper | NZZ Folio
Date | 5.10.2015
Language | German
Country | Switzerland
Topic Tags | marketing
Summary | In an interview with trend researcher Karin Frick, the future of digital development is discussed. Frick predicts that commercial as well as social interactions will become more digitized. Examples illustrating this trend would be the car-sharing app Uber which connects drivers with people who need a ride. Similarly, already existing and highly popular dating apps point to what might become the norm for initiating all personal interaction.
Image Description | Illustration (drawing, painting, collage) of people, different shapes and colors.
Image Tags | female(s), male(s)
La bataille de l'orthographe
(The spelling battle)
Newspaper | PME Magazine
Date | 30.9.2015
Language | French
Country | Switzerland
Topic Tags | language threat, marketing, spelling, texting
Summary | Spelling mistakes are everywhere around us. One of the reasons that can explain the invasion of spelling mistakes is the global usage of new technologies: now people write more. The phenomenon touches every social and professional classes. This leads to problems in the work space; people write their emails or resumes with a lot of mistakes. As a result, some companies now offer spelling classes to their employees in France and in Switzerland.
Image Description | N/A
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