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In Social Media Era, Selfies Are the New Tupperware Parties
Newspaper | The New York Times
Date | 25.8.2017
Language | English
Country | U.S.
Topic Tags | Facebook, marketing, selfie
Summary | The old door-to-door sales and Tupperware party strategy has been revolutionized by social media. Now private consultants to these companies advertize the product on their Facebook accounts or organize Facebook parties where users gather in a Facebook group and witness the exclusive publishing of product information in that group. A company selling a eyelash enhancing serum has made hundreds of millions of dollars in profit because their private consultants sold the product on Facebook with before and after selfies.
Image Description | Fake eyelashes and the eyelash enhancing serum.
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