Number of Posts: 5
Posts 1 - 5
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
So gefährlich ist die dunkle Seite der Online-Werbung
(This is how dangerous the dark side of online advertising is )
Newspaper | Welt
Date | 11.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Google, law, marketing, threat
Summary | Hackers have found new ways to enter people's computers more effectively. Online advertisements can run a malware script as soon as one is on the website where the advertisement is shown - without clicking on it. This is dangerous for all websites that display advertising - the biggest advertisers online being Facebook and Google.
Image Description | Image of the Google headquarters with a male silhouette in front of it.
Image Tags | Google, logo, male(s)
"Sagt der Bewerber die Unwahrheit?"
("Is the applicant telling untruths?")
Newspaper | Die Zeit
Date | 2.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, smartphone
Summary | Many companies now take advantage of the huge amounts of data that we create on a daily basis by being online and carrying a smartphone on us at all times. Facebook tracks all our movements online even when we are not signed up. Our smartphone collects data about our whereabouts. Companies can buy this data to target us with specific advertising or to enhance their hiring process to include data from our social media activity. This way they can conduct analysis about how valuable each applicant would be to the company.
Image Description | N/A
"Wir kennen die Menschen"
("We know the people")
Newspaper | Welt
Date | 6.3.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, threat
Summary | Facebook is collecting huge amounts of data about their users and they are not being entirely clear when they state their terms and conditions. Many uses do not realize that Facebook also records what they do outside the platform when they surf online. This way Facebook can create very detailed user portfolios that they can sell to advertisers so that they can target a very specific group.
Image Description | N/A
So gewaltig wie die Erfindung der Schrift
(As huge as the invention of writing)
Newspaper | Welt
Date | 21.6.2017
Language | German
Country | Germany
Topic Tags | (mental) health, artificial intelligence, cyberbullying, Facebook, law, marketing, politics, threat
Summary | The digitalization is the most significant development of our time. Created for the democratization of information, it can however also be used for the opposite. The Chinese government are already using the internet as a means to survey their citizens and assess their loyalty. Artificial intelligence technologies are in place to calculate the shortest way to your destination, predict crimes, predict illnesses and cancer risks, as well as what book you will buy next. Amazon sends customers unsolicited products because the loss of having to return the product by mail is smaller than the profit of the customer keeping the well suggested item. Facebook has been created to connect people within a community but the platform cannot battle the hate language and cyberbullying to the extent that it influences presidential elections.
Image Description | Heisenberg media image of the author at a public speaking event with another man.
Image Tags | male(s)
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