Number of Posts: 2
Posts 1 - 2
Does dark social have a bright future?
Newspaper | The Guardian
Date | 19.12.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing, social media
Summary | Our social media posts don't reveal who we really are. According to a research, it seems that in private users like reading about crime, fashion and celebrities. In public, users share (but don't read) articles about books, wine and the arts. This is a problem for advertisers; the posts we share make us look good, but they can't be trusted. 'Dark social' is the solution; marketers will have access to the content of our conversations (on non public social networks) to personalize their products. Also, using artifical intelligence and natural language processing, marketers will be able to deliver to personal events and products.
Image Description | N/A
Googles künstlich intelligenter Chat-Freund
(Google's artificially intelligent chat friend)
Newspaper | Tages-Anzeiger
Date | 8.9.2016
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, social media
Summary | Google is launching a new messaging app called Allo. Messaging apps are hailed to be the new thing after social media. Especially messaging apps lie the Chinese WeChat or Allo which have an AI assistant with which users can easily get simple information from within the app, transmit payments, or open a small shop that operates through the app.
Image Description | Reuters image of a man presenting Allo at a conference and a few screenshots of conversations with Allo's chatbot.
Image Tags | Google, male(s), text
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