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"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
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