Number of Posts: 3
Posts 1 - 3
Review: When the Digital World Is Judging Your Every Thought
Newspaper | The New York Times
Date | 17.3.2016
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, threat
Summary | The new novel "I Hate The Internet" by Jarett Kobek poses a lot of interesting questions about how social media is affecting our society. The main question is: why is everyone willingly giving away their intellectual property on platforms owned by for-profit corporations? How did these capitalist platforms become to be perceived as the most appropriate space to exercise one's freedom of speech? Wannabe social activists think they are helping a cause by posting provocative comments on social media but few people are getting active for real social change.
Image Description | Image of the book and a portrait of the author holding a giant plush emoji.
Image Tags | emojis, male(s)
So gewaltig wie die Erfindung der Schrift
(As huge as the invention of writing)
Newspaper | Welt
Date | 21.6.2017
Language | German
Country | Germany
Topic Tags | (mental) health, artificial intelligence, cyberbullying, Facebook, law, marketing, politics, threat
Summary | The digitalization is the most significant development of our time. Created for the democratization of information, it can however also be used for the opposite. The Chinese government are already using the internet as a means to survey their citizens and assess their loyalty. Artificial intelligence technologies are in place to calculate the shortest way to your destination, predict crimes, predict illnesses and cancer risks, as well as what book you will buy next. Amazon sends customers unsolicited products because the loss of having to return the product by mail is smaller than the profit of the customer keeping the well suggested item. Facebook has been created to connect people within a community but the platform cannot battle the hate language and cyberbullying to the extent that it influences presidential elections.
Image Description | Heisenberg media image of the author at a public speaking event with another man.
Image Tags | male(s)
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
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