Number of Posts: 6
Posts 1 - 6
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
‘Unicorn Food’ Is Colorful, Sparkly and Everywhere
Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.
Instagram Für Alle
(Instagram for everyone)
Newspaper | Lead Digital
Date | 18.1.2017
Language | German
Country | Germany
Topic Tags | hashtags, Instagram, marketing, social media
Summary | Instagram has become the second most active social media platform after Facebook so it is a great place for companies to advertize their product - or rather their brand. Instagram is all about visual storytelling so it is a prime platform to develop one's brand by presenting a certain look or attitude. Instagram offers various visual formats - from image posts over stories like on Snapchat to videos and livestreams. It is important to be thorough when choosing hashtags as these determine who will find the post. Many hashtags are ambiguous so one really has to be in the know to skillfully ascribe hashtags.
Image Description | N/A
Bilder-Märchen
(Image fairy tales)
Newspaper | Stern
Date | 12.1.2017
Language | German
Country | Germany
Topic Tags | Instagram, marketing, social media
Summary | Advertisers are increasingly pouring their budgets into social media instead of trasitional media. Instagram has developed into an important platform for creating trends through 'influencers' - Instagram personalities with large followings. They are paid money and given products for free to promote the brand and most often this content is not explicitly labeled as advertising.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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