Number of Posts: 2
Posts 1 - 2
Niedlichkeit hat ihren Preis
(Cuteness has its price)
Newspaper | Die Zeit
Date | 20.1.2017
Language | German
Country | Germany
Topic Tags | marketing, privacy, selfie, threat
Summary | A new popular app in China called Meitu lets users edit their selfies. The process includes a beautification filter which enlarges the eyes and adds glitter and a rosy hue to the selfie. The app however suspiciously asks for permission to a lot of user data which does not seem to be necessary for an image editing app. The app likely collects all this data about their users so that they can sell their information to advertizers who want to target specific groups. All free apps have a hidden price.
Image Description | Selfie with the Meitu beautification filter.
Image Tags | female(s), selfie
Heute: Anrede
(Today: form of adress)
Newspaper | Die Zeit
Date | 18.2.2017
Language | German
Country | Germany
Topic Tags | email, marketing, politeness, word/writing
Summary | The German distinction between two different registers for the secon person singular pronoun seems to have deteriorated online. The polite form is hardly ever used online, for instance in email communication as though the digital medium makes it okay to suspend all rules of politeness. Even online companies gear their their online marketing communication towards digital intimacy (using "Du" instead of "Sie") so that users/customers are more friendly and forgiving of their company.
Image Description | N/A
Page 1 of 1