Number of Posts: 3
Posts 1 - 3
L'art du retweet appliqué à la lettre de motivation
Newspaper | Le Monde
Date | 8.1.2016
Language | French
Country | France
Topic Tags | marketing, Twitter
Summary | Youcef Boualem applied to a job at Fred & Farid and created a cover letter using retweets. Although Twitter does not speak professional language, it is more fun. His letter has been shared multiple times by different media. More than ten communication agencies contacted him for an interview. Boualem was inspired by one of Fred & Farid's communication campaigns for Biocoop based on recycled tweets.
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Vous voulez vous séparer? Dites-le avec une aubergine
(Do you want to break up? Say it with an eggplant)
Newspaper | Le Monde
Date | 14.4.2016
Language | French
Country | France
Topic Tags | emojis, marketing
Summary | Forget red roses and hearts; if you want to declare your love, you can now send an eggplant. The company Eggplantmail.com proposes to send the vegetable anonymously with a personalized message for 9,99 dollars. Jack Kanyon (the founder) created the company as a joke, but it became very successful (more than 100 orders a day).
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«Fais ce que je dis, pas ce que je fais»: quand le smartphone sème la zizanie à la maison
("Do what I say, not what I do": when smartphones stir things up at home)
Newspaper | Le Monde
Date | 6.2.2017
Language | French
Country | France
Topic Tags | (mental) health, addiction, childhood, marketing
Summary | In Germany, an ad campaign was launched to remind parents that focusing on their screens and not on their child can have serious consequences for their child's development. Children need attention, compliments, and encouragement from their parents. Some parents want their children to respect strict rules regarding new media use at home, but at the same time their addicted behavior shows the exact opposite. Children feel ignored by parents who favor their smarthpone.
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