Number of Posts: 5
Posts 1 - 5
Facebook Messenger's new bots are a powerful way to target adverts
Newspaper | Telegraph
Date | 13.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, texting
Summary | Bots are becoming more and more popular and are taking over apps. Facebook Messenger will soon have its bots. Three types of bots were unveiled at a conference in San Francisco. The goal is to create bots that will learn what you like and don't like. But then, Facebook can let brands get in touch with you through Messenger; it's a marketing/advertising strategy.
Image Description | Photographs of different smartphone screens displaying chat conversations.
Image Tags | smartphone, text
Chatbot tips for brands that want to get ahead of the game
Newspaper | Telegraph
Date | 2.11.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing
Summary | Chatbots mimic human conversation, and a lot of companies are using them to interact with their customers. Four experts working for CNN, Modiface, Quartz, and Mastercard talk about their experiences with chatbots (advantages, challenges, and future).
Image Description | Photograph of a woman's hands holding a smartphone.
Image Tags | female(s), hand(s), smartphone
Facebook’s 'spammy' chatbots must improve - and fast
Newspaper | The Guardian
Date | 14.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook's chatbots must improve; people have been complaining about bots' nonsensical answers and spams. Chatbots are not new, but thanks to Facebook, brands and publishers can reach users more easily.
Image Description | Photograph of a hand holding a smartphone displaying the Messenger Platform beta, screenshots of three conversations with bots
Image Tags | hand(s), smartphone, text, Twitter
What Chatbots Reveal About Our Own Shortcomings
Newspaper | The New York Times
Date | 24.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, misunderstanding, threat, Twitter
Summary | Artificial intelligence is the new big thing but it is mostly geared towards commercial services like ordering pizza, etc. Microsoft for instance proudly announced that their AI assistant can now even understand slang inputs. But this way of learning from actual users has shown to be risky when Microsoft released their AI robot Tay on Twitter and people trolled them by teaching Tay offensive things.
Image Description | Illustration and a GIF of smartphones typing.
Image Tags | gifs, smartphone, text
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
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