Number of Posts: 3
Posts 1 - 3
Facebook Messenger's new bots are a powerful way to target adverts
Newspaper | Telegraph
Date | 13.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, texting
Summary | Bots are becoming more and more popular and are taking over apps. Facebook Messenger will soon have its bots. Three types of bots were unveiled at a conference in San Francisco. The goal is to create bots that will learn what you like and don't like. But then, Facebook can let brands get in touch with you through Messenger; it's a marketing/advertising strategy.
Image Description | Photographs of different smartphone screens displaying chat conversations.
Image Tags | smartphone, text
Chatbot tips for brands that want to get ahead of the game
Newspaper | Telegraph
Date | 2.11.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing
Summary | Chatbots mimic human conversation, and a lot of companies are using them to interact with their customers. Four experts working for CNN, Modiface, Quartz, and Mastercard talk about their experiences with chatbots (advantages, challenges, and future).
Image Description | Photograph of a woman's hands holding a smartphone.
Image Tags | female(s), hand(s), smartphone
How to see what Twitter thinks it knows about you
Newspaper | Telegraph
Date | 18.5.2017
Language | English
Country | UK
Topic Tags | marketing, privacy, threat, Twitter
Summary | Twitter is spying on its users, even outside the app. It compiles or guesses information about the users and their interests to sell to advertisers for targeted advertising. Much of the guesswork they have to do is off but they collect lots of data about each user and try to guess their gender, for instance. Users can change their privacy settings so that Twitter does not track their activities on other websites and apps.
Image Description | Reuters image of silhouettes holding smartphones in front of the Twitter logo and a graph with statistics.
Image Tags | logo, smartphone, Twitter
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