Number of Posts: 6
Posts 1 - 6
Facebook Messenger's new bots are a powerful way to target adverts
Newspaper | Telegraph
Date | 13.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, texting
Summary | Bots are becoming more and more popular and are taking over apps. Facebook Messenger will soon have its bots. Three types of bots were unveiled at a conference in San Francisco. The goal is to create bots that will learn what you like and don't like. But then, Facebook can let brands get in touch with you through Messenger; it's a marketing/advertising strategy.
Image Description | Photographs of different smartphone screens displaying chat conversations.
Image Tags | smartphone, text
Chatbot tips for brands that want to get ahead of the game
Newspaper | Telegraph
Date | 2.11.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing
Summary | Chatbots mimic human conversation, and a lot of companies are using them to interact with their customers. Four experts working for CNN, Modiface, Quartz, and Mastercard talk about their experiences with chatbots (advantages, challenges, and future).
Image Description | Photograph of a woman's hands holding a smartphone.
Image Tags | female(s), hand(s), smartphone
Facebook’s 'spammy' chatbots must improve - and fast
Newspaper | The Guardian
Date | 14.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook's chatbots must improve; people have been complaining about bots' nonsensical answers and spams. Chatbots are not new, but thanks to Facebook, brands and publishers can reach users more easily.
Image Description | Photograph of a hand holding a smartphone displaying the Messenger Platform beta, screenshots of three conversations with bots
Image Tags | hand(s), smartphone, text, Twitter
Facebook backs down in race row: Will stop advertisers using 'ethnic affinity' to target housing, employment and credit ads
Newspaper | Mail Online
Date | 11.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook will stop its "ethnic affinity" practice that helps advertisers reach ethnic groups with housing, extension of credit, and employment ads. However, policymakers and civil rights leaders have been concerned about the use of the ethnic affinity option; those ads discriminate against people. The privacy and public policy manager at Facebook said that it is important to keep the option to include and exclude groups for advertisers.
Image Description | Screenshot of Facebook's 'Detailed Targeting' form, screenshot of a part of a Facebook page, photograph of a smartphone screen with social media logos on it
Image Tags | Facebook, logo, smartphone, social media
Facebook warns developers against using users' data for 'surveillance' after snooping revelations
Newspaper | Mirror
Date | 14.3.2017
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook have fouhnd out that some of their coders have been selling tools for surveillance that they have created with their users' data. Facebook has changed its terms and conditions so that this would no longer be possible. Organizations protecting the rights of activists and people of color demand that more needs to be done.
Image Description | Three Getty images of the Facebook logo on a smartphone, a computerscreen, on glasses that a woman is wearing and a browser window of Facebook.
Image Tags | computer/laptop, Facebook, logo, smartphone
How to see what Twitter thinks it knows about you
Newspaper | Telegraph
Date | 18.5.2017
Language | English
Country | UK
Topic Tags | marketing, privacy, threat, Twitter
Summary | Twitter is spying on its users, even outside the app. It compiles or guesses information about the users and their interests to sell to advertisers for targeted advertising. Much of the guesswork they have to do is off but they collect lots of data about each user and try to guess their gender, for instance. Users can change their privacy settings so that Twitter does not track their activities on other websites and apps.
Image Description | Reuters image of silhouettes holding smartphones in front of the Twitter logo and a graph with statistics.
Image Tags | logo, smartphone, Twitter
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