Number of Posts: 9
Posts 1 - 9
Farhad's and Mike's Week in Tech: A Snap and Google Tie-Up?
Newspaper | The New York Times
Date | 5.8.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, Google, Instagram, marketing, Snapchat
Summary | There is a rumor that Google might be interested in acquiring Snapchat. Instagram copies all features of Snapchat. Facebook has built a huge marketing company with Facebook itself and Instagram. Facebook is also working on improving its artificially intelligent chatbots so that they get better at understanding natural speech.
Image Description | Google and Snapchat logo.
Image Tags | Google, logo, Snapchat
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Merkel says big internet firms 'distort perception': Chancellor demands Facebook and Google make their algorithms public
Newspaper | Mail Online
Date | 28.10.2016
Language | English
Country | UK
Topic Tags | Facebook, Google, marketing, politics, privacy
Summary | Merkel wants Facebook and Google to be more transparent and reveal the algorithms that select stories people see. She claimed that those algorithms distort our perception of reality. Internet giants don't agree with that; they said that viewers have access to a wide range of opinions.
Image Description | Photograph of Angela Merket speaking at a conference, photograph of the Facebook logo with the reaction buttons, and Twitter logo.
Image Tags | Facebook, female(s), logo, Twitter
Facebook backs down in race row: Will stop advertisers using 'ethnic affinity' to target housing, employment and credit ads
Newspaper | Mail Online
Date | 11.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook will stop its "ethnic affinity" practice that helps advertisers reach ethnic groups with housing, extension of credit, and employment ads. However, policymakers and civil rights leaders have been concerned about the use of the ethnic affinity option; those ads discriminate against people. The privacy and public policy manager at Facebook said that it is important to keep the option to include and exclude groups for advertisers.
Image Description | Screenshot of Facebook's 'Detailed Targeting' form, screenshot of a part of a Facebook page, photograph of a smartphone screen with social media logos on it
Image Tags | Facebook, logo, smartphone, social media
So gefährlich ist die dunkle Seite der Online-Werbung
(This is how dangerous the dark side of online advertising is )
Newspaper | Welt
Date | 11.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Google, law, marketing, threat
Summary | Hackers have found new ways to enter people's computers more effectively. Online advertisements can run a malware script as soon as one is on the website where the advertisement is shown - without clicking on it. This is dangerous for all websites that display advertising - the biggest advertisers online being Facebook and Google.
Image Description | Image of the Google headquarters with a male silhouette in front of it.
Image Tags | Google, logo, male(s)
Facebook warns developers against using users' data for 'surveillance' after snooping revelations
Newspaper | Mirror
Date | 14.3.2017
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook have fouhnd out that some of their coders have been selling tools for surveillance that they have created with their users' data. Facebook has changed its terms and conditions so that this would no longer be possible. Organizations protecting the rights of activists and people of color demand that more needs to be done.
Image Description | Three Getty images of the Facebook logo on a smartphone, a computerscreen, on glasses that a woman is wearing and a browser window of Facebook.
Image Tags | computer/laptop, Facebook, logo, smartphone
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
How to see what Twitter thinks it knows about you
Newspaper | Telegraph
Date | 18.5.2017
Language | English
Country | UK
Topic Tags | marketing, privacy, threat, Twitter
Summary | Twitter is spying on its users, even outside the app. It compiles or guesses information about the users and their interests to sell to advertisers for targeted advertising. Much of the guesswork they have to do is off but they collect lots of data about each user and try to guess their gender, for instance. Users can change their privacy settings so that Twitter does not track their activities on other websites and apps.
Image Description | Reuters image of silhouettes holding smartphones in front of the Twitter logo and a graph with statistics.
Image Tags | logo, smartphone, Twitter
Here's everything Facebook knows about you - and it's just plain creepy
Newspaper | Mirror
Date | 8.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | It is remarkable bordering on scary how much information Facebook has on its users in order to target them with specific advertising. Facebook is aware of such things as their users' gender, age, generation, parenthood, being a pet owner, knowing people who have recently had a wedding/birthday/etc., political affiliation, spending habits, housing situation (including square footage of their house!), traveling habits, consumption practices (groceries, liquor, cosmetics, etc), car situation (worth, likeliness to buy a new car and what kind, etc.), and what type of mom they are (soccer, trendy, etc.)!
Image Description | Reuters image of a male silhouette using a smartphone in front of a lit-up Facebook logo and a Getty image of a Facebook page reflected in a woman's glasses.
Image Tags | Facebook, female(s), hand(s), logo, male(s)
Page 1 of 1