Number of Posts: 3
Posts 1 - 3
Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
Facebook will das Internet sein
(Facebook wants to be the internet)
Newspaper | Tages-Anzeiger
Date | 3.12.2015
Language | German
Country | Switzerland
Topic Tags | Facebook, Snapchat, threat
Summary | In the last decade, Facebook has grown an unprecedented group of users. The text compares Facebook to Yahoo who wanted to buy Facebook for only $1 bio back in 2006. According to the author, Facebook, like Yahoo was, is huge right now but increasingly boring. Like Yahoo, Facebook is diversifying its assets including the purchase of WhatsApp and Instagram. Now Snapchat’s increasing popularity is threatening to replace Facebook.
Image Description | N/A
Wer nicht snapt, ist out
(Who doesn’t snap is out)
Newspaper | B.Z. (Berlin)
Date | 1.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Snapchat, WhatsApp, youth
Summary | Snapchat is the new hot social media channel for the German youth. Now that the parent generation is uding Facebook and WhatsApp, teenagers are looking for digital spaces free of parental supervision. Snapchat is more aimed at visual rather than verbal communication, though now audio and video calls can be made. The article lists three new (not necessarily messaging) apps that are gaining popularity amongst young people: Miitomo, musical.ly, WeMesh.
Image Description | Screenshots of two snaps, and digital image of the Snapchat logo.
Image Tags | female(s), logo, Snapchat
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